Singapore – Club Med, the global leader in premium all-inclusive holiday experiences, capped off a record-breaking 2024, marking a year of significant growth and strategic achievements. As the brand embarks on its 75th Anniversary celebrations in 2025, Club Med is poised to leverage this momentum to capitalise on its successful upscale transformation and rising demand for elevated experiences.
Club Med’s 2024 results underscored its global leadership position in the premium all-inclusive market. The group reported a business volume of €2.09 billion, up seven percent from 2023. Mountain Resorts’ winter season saw a remarkable 20 percent growth, now accounting for over 35 percent of total business volume, reflecting the growing appeal of experiential ski holiday experiences. The transition to full premium and Exclusive Collection resorts has solidified its competitive advantage in the upscale travel segment.
In the East, South Asia, and Pacific (ESAP) region, Club Med achieved remarkable success for its Premium All-Inclusive Resorts:
- The ESAP region grew its business volume by 24 percent year-on-year and welcomed close to 260,000 guests from the region to its resorts worldwide, a five point five percent increasefrom 2023.
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- This surge was driven by the exceptional performance of the Mountain Resorts in Japan, China, and the European Alps, which saw a 57 percent rise compared to 2023, and the strong demand for Club Med Exclusive Collection portfolio, encompassing resorts, chalets, villas and the legendary French sailing yacht, Club Med 2, with 23 percent increase in business volume.
- Singapore emerged as a key contributor to the region’s growth in 2024, with strong demand for premium, all-inclusive escapes — particularly to snow destinations:
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- Total business volume rose by 12 percent year-on-year, reflecting continued interest in elevated travel experiences.
- The number of Singaporean guests remained steady with a zero point three percent increase, following an exceptionally strong rebound in 2023.
- Average Daily Rate (ADR) grew by five point nine percent aligned with Club Med’s upscale transformation.
- Mountain resorts saw a 35.2 percent increase in business volume and 34 percent rise in Singaporean guests, reaffirming the strong appetite for ski holidays.
- Snow ADR rose marginally by one point three percent supported by Exclusive Collection offerings.
- Exclusive Collection resorts continued to appeal, with a 23 percent increase in business volume and seven point three percent growth in ADR.
- Top-performing Sun destinations for Singaporean guests in 2024 were: Club Med Bintan (Indonesia), Club Med Bali (Indonesia), Club Med Phuket (Thailand), Club Med Kani Finolhu (Maldives), and Club Med Cherating (Malaysia).
- Leading Snow resorts preferred by Singaporeans include: Club Med Kiroro Grand (Japan), Club Med Tomamu (Japan), Club Med Sahoro (Japan), Club Med Kiroro Peak (Japan), and Club Med Beidahu (China).
Club Med’s record-breaking results in 2024 illustrated the growing strength of our premium all-inclusive business model. As we celebrate our 75th Anniversary this year, our commitment to providing exceptional experiences remains steadfast. By enhancing our signature Club Med holiday spirit through well-designed spaces, curated activities for all ages, our multicultural G.O team and expanding our global presence, we are well-positioned to meet the evolving needs of our guests from East, South Asia Pacific. Rachael Harding, CEO of Club Med ESAP
The ESAP region’s remarkable performance contributed to Club Med’s global achievements in 2024:
- Business Volume of Club Med amounted to €2,090M, representing an increase of over seven percent at constant exchange rate, compared to that of the same period of 2023.
- Resorts Operating Income[1], Net results recurring before tax, Recurring EBITDA[2] and Operating Margin are equal to the 2023 level.
- Resort beds capacity increased by plus five percent compared with 2023 with 100 percent of Premium or Exclusive Collection Resorts since April 2024.
- More than 1.5 million clients vacationed at Club Med, an increase of plus one percent compared to 2023.
- The average room occupancy rate reached 75 percent, marking a two-point increase for Premium and Exclusive Collection Resorts compared to 2023.
- In line with the move upmarket and accelerating growth in ski vacation, further growth in the average daily rate whichamounted to €232 and increased by plus seven percent compared to 2023 at comparable exchange rate.
- Very strong momentum for Mountain Resorts’ winter and summer season, with a 20 percent increase in Business Volume compared to 2023, representing 35 percent of the company’s global business.
- Notably, bookings for departures in H1 2025 are already tracking ahead of 2024 by five point seven percent, driven by strong demand for ski and beach destinations across Europe, the Americas, as well as Asia-Pacific.
Singapore continues to lead the growth with one of the most engaged and experience-driven traveller profiles. In 2024, we saw unprecedented demand for premium snow holidays and Exclusive Collection stays, particularly among families and active individuals. These results validate the strength of our upscale positioning and the unique appeal of our all-inclusive model for Singaporean guests seeking enrichment and indulgence with ease. We remain focused on deepening guest relationships and curating elevated, hassle-free escapes that resonate with their discerning travel expectations. Olivier Monceau, General Manager, Club Med Singapore and Malaysia
As the global tourism industry continues to evolve, Club Med has identified three key trends that will drive the development of its holiday experiences in 2025 based on 2024 performance indicators:
1. Strengthening Leadership in Premium All-Inclusive Travel
Despite macroeconomic uncertainties, geopolitical challenges, and the rising cost of living, the demand for meaningful travel experiences continues to grow. Club Med’s all-inclusive model provides peace of mind by offering a clear upfront cost that encompasses dining, activities, childcare, and entertainment. This seamless, “hassle-free” experience aligns perfectly with Club Med’s brand promise, That’s L’Esprit Libre – enabling guests to fully immerse themselves in the joy of vacationing without the stress of unexpected expenses.
2. Demand for Summer Mountain Holidays
The shift toward experiential travel continues to fuel growth in mountain-based summer vacations. With 11 Mountain resorts open during the summer across iconic destinations like the French Alps, Hokkaido and Quebec, Club Med provides unforgettable experiences to meet rising demand for active summer mountain retreats that offer hiking, wellness, and adventure in scenic alpine settings.
3. Commitment to Sustainability
Club Med remains dedicated to its Corporate Social Responsibility (CSR) strategy known as “Happy to Care”, which promotes sustainable tourism practices. The initiative is founded on three key pillars: developing and managing more sustainable resorts, providing eco-conscious experiences for guests, and making a meaningful social impact. By committing to certifying new resorts with BREEAM (or local equivalents) and securing Green Globe certification for existing properties, Club Med is taking bold steps to champion responsible tourism. Recent milestones include sustainable development in resort construction, the implementation of energy-saving technologies and renewable energy sources, and a commitment to local sourcing, with over 60% of fresh produce sourced within the resort locations. The group’s ongoing partnerships with local communities through Green Farmer Program and Club Med Foundation continue to create a positive social and economic impact at its destinations.
Looking Ahead
Looking ahead to 2025 and beyond, Club Med is strategically expanding its global footprint with a robust pipeline of new resorts, thoughtful renovations and a firm commitment to sustainable tourism. The brand is dedicated to meeting the evolving needs of today’s travellers, offering exceptional all-inclusive experiences. These openings and renovations align with Club Med’s ongoing strategy to offer immersive, sustainable and family-friendly experiences in the world’s most beautiful destinations, which include:
First BREEAM Certified Resort in Asia Pacific: Club Med Borneo, Malaysia (2026)
Club Med Borneo will open in Sabah, Malaysia, in 2026, becoming the first resort in Asia-Pacific to be built with BREEAM certification, reflecting Club Med’s commitment to sustainability. The 41-acre resort, located in the pristine area of Kuala Penyu, feature 361 premium rooms and 39 luxury suites, including a dedicated Exclusive Collection Space, offering premium services such as champagne at 6pm and gourmet dining. Guests at Club Med Borneo will find a wealth of included activities to enhance their stay, such as scenic nature walks, snorkelling, and flying trapeze, with the opportunity to further explore the destination through optional excursions to local villages and nature parks. Just a 90-minute drive from Kota Kinabalu International Airport, Club Med Borneo will cater to a diverse clientele, including Malaysian and international visitors, and represents a significant addition to Club Med’s expanding regional footprint.
New Beach & Safari Resort: Club Med South Africa Beach & Safari Resort (2026)
Located on the Indian Ocean coast in Kwazulu-Natal, Club Med South Africa Beach & Safari Resort
will be Club Med’s first South African resort. The resort will offer a unique combination of surfing and safari experiences, with a beachside location on a 32 hectares property along South Africa’s Dolphin Coast, just 30 minutes from King Shaka International Airport and 45 minutes from Durban. A 4.5 hour drive north will lead to an 80-room safari lodge on a 18,000 hectares Hluhluwe game reserve, home to Africa’s “Big Five” wildlife. The resort will feature the brand’s first ever Surf School and an Exclusive Collection space will offer guests a soothing and revitalising holiday atmosphere, with an emphasis firmly on lifestyle. Combining the contemporary with African influences, it is the perfect destination for immersing yourself in South Africa’s fascinating culture.
New Exclusive Collection Property: Club Med Gramado, Brazil (2026)
Club Med Gramado, the brand’s first Exclusive Collection resort in South America, is set to open in 2026, marking its fourth property in Brazil. Spanning 200,000 m² in the stunning Rio Grande do Sul region, the resort combines the area’s renowned canyons, rich culinary culture, wine traditions, and vibrant local heritage with the perfect blend of warm summers and snowy winters. This luxurious resort will offer an unrivalled all-inclusive experience, featuring high-end accommodations, exclusive amenities, and a wide range of activities, including the world’s largest artificial ski slope, extreme tree climbing, and a nature reserve. Club Med Gramado will also be a prime destination for weddings and special events. As the third most sought-after destination in South America, Gramado is poised for continued growth with the upcoming opening of a new national airport to accommodate the increasing number of visitors.
First Beach Resort in the Gulf States: Club Med Musandam, Oman (2028)
Set to open on the stunning Musandam Peninsula in Oman in 2028, this exclusive Club Med Musandam will offer 300 luxurious rooms, blending Oman’s rich culture with world-class amenities. Sustainability is at the heart of the project, with plans to achieve BREEAM certification and Green Globe standards for sustainable tourism. The resort will provide a range of activities, including water sports, wellness retreats, and cultural experiences, all set amidst the breathtaking fjords and mountains of the region, known as the “Norway of Arabia.” Located just a short boat ride from Khasab city and 2.5 hours from Dubai International Airport, it promises an intimate and luxurious beach experience, making it an ideal destination for both local and international travellers.
Renovation: Club Med Phuket, Thailand (2025)
Club Med Phuket has undergone a stunning transformation, marking the completion of its first renovation phase with an enhanced resort experience that seamlessly blends luxury with nature. The newly revamped heart of the resort now boasts an open and inviting atmosphere, with a beautifully designed pool area offering unobstructed views of the ocean, complemented by modern, locally-inspired room designs that bring a touch of Thai elegance. Perfect for families, Club Med Phuket offers an unparalleled all-inclusive experience, with a wide range of activities including Thai boxing, archery, scuba diving, and much more. The next phase of renovations will introduce the highly anticipated Family Oasis—32 new rooms, a dedicated water park, and an exclusive all-day dining restaurant—set to redefine family vacations. With these exciting updates, Club Med Phuket is set to continue delivering unforgettable holidays that combine relaxation, adventure, and world-class service.
Renovation: Club Med Bintan, Indonesia (2026)
Nestled along the sun-drenched coastlines of the South China Sea, Club Med Bintan will be undergoing a transformative renovation, set for full completion in 2026, to enhance its all-inclusive family vacation experience. Inspired by the island’s lush surroundings, the resort will feature redesigned rooms with Indonesian textures and nature elements, a revamped Family Waterplay Area, an Amazing Family! Hub, and elevated dining options including the Panorama Barista Bar, Terrace Specialty Restaurant and Zentika Specialty Restaurant. The first phase, including room renovations and the new family spaces, will be completed by the second half of 2025, promising a sophisticated and enriching experience for families.
Expanding Summer Mountain Experiences for Families
Rising demand for summer mountain holidays has gained momentum, driven by a growing appetite for active, multi-generational travel and enhanced accessibility. In Japan, Club Med has expanded its summer programming with the Zico Football Academy at Club Med Kiroro Grand, offering children the opportunity to train in a structured, high-energy environment amidst the cool alpine climate of Hokkaido. Families can take advantage of new Tennis Camps at selected Japanese resorts, providing a unique blend of sport, bonding, and natural exploration. These thoughtfully curated experiences cater to the evolving preferences of active travellers seeking purpose-led holidays that prioritise wellness and connection. Enhancing convenience for Singaporean guests, the new Singapore Airlines–ANA codeshare route to Hokkaido opens up even easier access to these mountain destinations, further reinforcing Club Med’s positioning as a seamless and enriching year-round getaway.
[1] Resorts operating incomein 2023amounted to €174 M
[2] The Recurring EBITDA is defined as the Group EBITDA IFRS 16 restated from its exceptional items defined as any exceptional, one-off, non-recurring or extraordinary items not part of Group’s Resort core-model activity.
About Club Med
Club Med, founded in 1950 by Gérard Blitz, invented the all-inclusive holiday club concept, adding in activities especially for children with the creation of the Mini Club in 1967. Led by its pioneering spirit, Club Med seeks out exceptional destinations and sites. Today, Club Med is the world’s leading provider of upscale, all-inclusive holiday packages with a French touch for families and active couples. Club Med operates nearly 70 resorts, of which 95% are rated Premium & Exclusive Collection that offers a selection of the brand’s most exclusive resorts, villas, chalets, and yacht characterised by premium accommodations, exceptional hospitality and personalized services, exclusively beautiful locations, refined dining concepts and lounges, transformational experiences, and unique architecture and design elements. Present in 30 countries around the world, the Group employs more than 23,000 Gentils Organisateurs (GOs) and Gentils Employés (GEs), representing 110 nationalities.
For more information, visit www.clubmed.us, call 1-800-Club-Med (1-800-258-2633), or contact a preferred travel professional. For an inside look at Club Med, follow Club Med on Facebook, Twitter, Instagram, and YouTube.
