STAAH’s newly launched eBook, “The Right Channel Mix for Every Hotelier: OTAs, Metasearch, Direct & More,” gives hoteliers a practical, up-to-date guide to navigating today’s complex online distribution landscape.
The guide walks readers through the pros and cons of major booking channels from online travel agents (OTAs) and metasearch to direct, B2B, and alternative distribution models while offering actionable strategies to tailor the mix based on a property’s type, target audience, and location.
As the hospitality industry rapidly evolves, guest expectations, booking behaviors, and platform dynamics are changing. The right distribution mix is no longer about being everywhere, but about being strategic.
“The days of blindly listing everywhere are over. This eBook gives hoteliers clarity and confidence to make the right choices for their unique property,” says Adam Walsh, Head of Connectivity at STAAH.
“We break down the cost structures, performance differences, and brand positioning opportunities across platforms. Whether you’re a boutique hotel trying to reduce OTA dependency or a large property aiming for better balance, this guide is packed with insights to help you grow both revenue and guest relationships.”
What’s inside:
- Real-world examples of successful channel strategies based on hotel type and destination
- A breakdown of commissions, rate parity, and visibility factors across channels
- How to use alternative distribution like CUGs, TMCs, and influencer partnerships
- Best practices for optimizing listings, using OTA marketing tools, and driving direct bookings
- Key takeaways and tools to monitor and refine your channel strategy over time
Whether you manage a luxury resort, city hotel, or family-run boutique, this resource will help you create a channel mix that balances visibility, cost, and control, setting your hotel up for long-term success.
Download the free eBook here: Click here.
