The hospitality industry has always been about people — welcoming guests, creating memorable stays, and building experiences that keep travelers coming back. But behind the scenes, there’s a growing challenge that nearly every hotel owner, general manager, and operator is facing: labor shortages and rising costs.
Entry-level positions that once fueled the day-to-day operations of hotels are harder than ever to fill. Roles like room attendants, food runners, and service staff have become increasingly difficult to hire, and the wages required to attract and retain talent have skyrocketed. A position that once cost $6 an hour may now require $16–$25 when factoring in wages and benefits. For many properties, this has put enormous pressure on profitability.
So, the question becomes: how do we maintain the quality of service guests expect while also keeping operations financially sustainable?
Rethinking the Workforce: Enter Robotics
Too often, the conversation in hospitality circles revolves around the same old strategies: more recruiting programs, more incentives, more flexibility. While those efforts have value, they don’t fully address the reality — the labor pool simply isn’t what it used to be.
This is where robotics offers a fresh, practical alternative. We’re not talking about science fiction. We’re talking about real, proven technology that can already:
- Deliver items directly to guest rooms.
- Assist servers by running food in restaurants.
- Vacuum carpets and scrub floors.
And here’s the kicker: the return on investment for many robotic solutions can be achieved in as little as four months.
Cost Savings and Efficiency Gains
For hotel owners and operators, the math is compelling. Robots don’t call in sick, don’t require overtime pay, and can work around the clock. By automating repetitive, low-value tasks, hotels can reallocate human employees to the roles that truly require personal interaction and emotional intelligence — the areas where people shine and robots can’t compete.
This isn’t about replacing people. It’s about making smarter use of resources. With robots handling routine tasks, staff can focus on creating those memorable guest interactions that drive loyalty and positive reviews.
Enhancing the Guest Experience
Far from being a distraction or a gimmick, guests often love interacting with robots. Delivery robots, for example, add a fun and novel touch to a stay. Families and business travelers alike appreciate the speed, reliability, and even the entertainment value they bring.
Most importantly, robots help ensure consistency. Guests get their towels, room service, or amenities faster — with fewer delays caused by staffing shortages. In a competitive market, that reliability can set a property apart.
A Competitive Advantage
Hospitality is an industry where innovation quickly becomes expectation. Think back to when online booking engines, mobile check-in, or smart room controls first appeared. The hotels that embraced those technologies early gained a strong edge.
Robotics is on that same trajectory. While some forward-thinking general managers and owners are already putting robots to work, many others are still relying solely on outdated solutions to modern challenges. That presents an opportunity: adopting robotics now positions your property as both efficient and guest-focused, delivering real value to owners while delighting guests.
Time to Take Action
Every hotelier wants to balance profitability with exceptional service. The truth is, the tools to do that are already here. Robots aren’t the future — they’re available today, affordable, and proven to deliver results.
It’s time for hotel leaders to move beyond old recruitment strategies and explore how robotics can transform their operations. From cost savings and efficiency improvements to elevated guest experiences, the benefits are clear.
The hospitality industry has always evolved to meet new demands. Robotics is simply the next step in that evolution — one that can help ensure your property stays competitive, profitable, and memorable for the guests you serve.
Michael French
Founder and CEO of RoomRunner
RoomRunner
