With the EU Empowering Consumers for the Green Transition Directive set to come into force in 2026, clear and credible sustainability communication is no longer optional for hospitality businesses. In response to this shift, MAp Boutique Consultancy and Rupp Public Relations announce the release of the second edition of The Sustainable Hotel Handbook: Communication: a practical tool designed to help hotels avoid greenwashing, meet future legal requirements, and connect meaningfully with guests.
Built specifically for the hospitality sector, the handbook provides step-by-step guidance, best- practice examples, and templates that hotel teams can use immediately, whether they’re seasoned marketers or just getting started.
We’ve poured years of industry insight into one beautifully designed, practical guide. Interviewing hoteliers throughout the process made it even more valuable. Their real-world experiences helped us shape a tool that actually works in practice. Natascha Rupp, Managing Director of Rupp Public Relations GmbH.
Unlike generic guides, this evidence-first resource is tailored specifically for the hospitality industry,
featuring exercises, templates, and checklists developed by sustainability and communication
experts in the industry. The second edition includes:
- A 7-step roadmap to build a sustainability communication strategy
- Easy-to-use checklists and scorecards
- Tools for internal and external messaging
- Inclusive communication guidelines
- Real-life case studies and best practices
Created by two female-founded firms — B Corp-certified Map Boutique Consultancy and hospitality PR agency Rupp Public Relations — the handbook empowers hotel teams to communicate with authenticity, clarity, and confidence.
Available in digital and printed versions, the handbook can be ordered here. To celebrate the launch, a 10% discount is available on all purchases until 31 October 2025.
About MAp Boutique Consultancy
MAp Boutique Consultancy is a Certified B Corporation developing innovative, sustainable hotels. MAp Boutique Consultancy empowers independent hoteliers and hospitality brands with strategy, branding, sustainability and go-to-market support – turning purpose into performance. Based in Zurich, working worldwide. Visit map-consultancy.com.
Natascha Rupp
Rupp Public Relations
+49 162 68 30 113
MAp Boutique Consultancy
