Choice Hotels International announced plans to add 50 new Quality Suites hotels across France, bringing the company’s total franchised portfolio in the country from 57 to 107 properties and adding more than 4,800 rooms. The new hotels will join existing Clarion, Quality, Comfort and Ascend Hotel Collection properties in France.
“This European expansion builds upon our significant international rooms growth already achieved in Asia and the Americas this year,” said Pat Pacious, president and CEO at Choice Hotels. “By nearly doubling our footprint in France, we’re not only reinforcing our commitment to expanding our direct franchise business but simultaneously enhancing our value proposition for guests and franchisees. Expanding our presence is a transformative milestone towards making it easier for travelers to find the right stay wherever their journey takes them, and we’re thrilled to offer additional opportunities for more people around the world to experience the hospitality of our best-in-class brands.”
The 50 new Quality Suites properties will be located throughout France, covering major urban hubs, mid-sized suburban cities and smaller tourist towns. Specifically, 26 percent are in major cities such as Marseille, Toulouse and Bordeaux, 52 percent in mid-sized cities including Rennes, Chambery and Colmar, and 22 percent in smaller towns like Quiberon, Dinan and Mèze. All properties will participate in Choice Privileges, the company’s loyalty program, allowing members to earn and redeem points at over 7,100 hotels worldwide.
Choice Hotels expects high single-digit international room growth this year, with its international portfolio now exceeding 150,000 rooms outside the U.S. The company also highlighted recent international milestones. These include continued expansion across the Caribbean and Latin America through partnerships such as the agreement with Atlántica Hospitality International in Brazil, encompassing 70 hotels and more than 10,000 rooms as of Q2 2025, and the opening of Radisson Blu Bariloche in Argentina with 32 suites and 80 rooms.
Choice Hotels also acquired the remaining stake in Choice Hotels Canada, transitioning to a direct franchising model with a portfolio of 350 hotels and 30,000 rooms, and a pipeline of more than 2,500 rooms. Additionally, a long-term distribution and master franchise agreement with SSAW Hotels & Resorts in China adds over 9,500 rooms to the Ascend Collection and commits to grow the Comfort and Quality brands to 100 properties.
