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HT Talks Tech: Lori Bolin, President of BrewLogix

  • Automatic
  • 13 August 2024
  • 2 minute read
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This article was written by Hospitality Technology. Click here to read the original article

image

It’s a big promise —  but one with measurable results.

According to the company, users:

  • Reduce time taking draft beer inventory 99% with +99% accuracy

  • Cut draft waste by up to 20%

  • Increase ticket sales by up to 15%

BrewLogix was named to Fast Company’s The World’s Most Innovative Companies of 2024, alongside OpenAI, Microsoft, Taco Bell, Chipotle, Taylor Swift Enterprises, to name a few.  

 

How it Works

It all starts with BrewLogix’s database of brewer-based product knowledge that lets bars and restaurants quickly and accurately receive inventory. Integrated location, product, cost and depleting data automatically travels with each keg throughout its life cycle and illuminates inventory statuses at all times, thanks to the patented sensor.

This helps bar managers with real-time management and tracking of kegged inventory.

Armed with real-time insights, the Performance Platform helps with on-deck keg planning and workflow automation, on-tap product performance metrics.

For example, “If you’re going into a weekend and you have five kegs on tap which are low demand, but they’re at 90% filled, you might have five taps that are going to sit unproductive over the weekend.

“Now (with the Performance Platform data) you can make a choice. Am I consciously making the choice that that’s OK with me or do I want to make a different choice with those taps and create more productivity?

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Here’s another scenario: On a Saturday afternoon at 3 pm, is it operationally and profitably better for me to switch those kegs if there’s 4% and $5.25 of cost left in it? That’s the level of decision making that we now bring to the local operator.”

 

Wait, There’s More

For brewers, the BrewLogix ecosystem also includes MarketMyBrewery, and for consumers there’s the BreweryDB, a mobile app with brewer-provided information about their tap rooms and craft beers.  (That database is also leveraged by the Performance Platform.) More than 9,500 craft breweries with more than 132,5000 craft beer products are listed on the Performance Platform and the BreweryDB.

Striving for Continuous Improvement

The craft brewery industry continues to evolve with new products (Hello, Hop Water and Non-Alcoholic Beers!) At the same time, Bolin works closely with all departments to continuously improve a frictionless customer journey while advancing BrewLogix products.

“The opportunity to add technology into small- to middle-market businesses, especially independently owned, is really exciting to me,” she explains. “When your concept can work effectively in those small- to middle-market, independently run businesses, that is where real commerce happens.

“I love seeing the software solutions that we’re deploying have a direct business impact on someone who probably took out a second mortgage to help fund that business. That’s why I get up every day, to make sure that they’re the ones who are benefiting.  If we can add value and a competitive advantage to their business, they have a longer runway; they have greater profitability because of what we’re doing.  That’s a really good day for me.”

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