Picture this: A guest arrives at your hotel after seeing your beautiful poolside brunch on Instagram. Another guest picks your hotel because they want the ease of in-room dining.
Both situations show different ways to attract guests. But which one works better in today’s fast-changing hotel industry? Let’s dive into this modern-day face-off and discover which drives more guests to your hotel.
1. The Room Service Charm: Old-School Comfort Still Matters
Room service has long been a staple in the hospitality world. Guests love the convenience of having delicious meals delivered straight to their rooms. A touch of luxury feels exclusive and personalized. Plus, for high-end hotels, it’s a standard expectation.
But does it still have the power to attract guests on its own? While room service is a nice-to-have, it’s no longer the wow factor that sets your hotel apart.
Food delivery apps are becoming more popular. People also want better experiences when they stay at hotels. Because of this, room service may not be as important as it used to be.
2. The Instagram Effect: Social Media as a Powerful Marketing Tool
Instagram is where travelers discover new places. They share their experiences and find inspiration. Hotels with beautiful visuals, like nice rooms and poolside meals, attract the attention of potential guests easily.
Instagram offers a different kind of appeal. Creating FOMO (fear of missing out) is what matters. The more “Instagrammable” your hotel is, the more likely guests will choose it just for the gram-worthy shots.
Beautiful visuals, engaging stories, and user-generated content can give your hotel a significant boost in visibility and desirability. But remember, it’s not just about the pretty pictures; it’s about telling your hotel’s unique story.
3. A Balanced Approach: Why Not Both?
Why choose between room service and Instagram? You can use both to improve guest experiences and attract new guests.
The secret is balance. Use Instagram to showcase your exceptional room service. Promote an exclusive in-room dining experience that looks amazing on a feed and feels luxurious in person.
You can even collaborate with influencers or invite guests to share their room service moments online. Mixing classic room service with Instagram’s trendy style can help your hotel attract more guests. This approach appeals to both traditional and modern travelers.
4. What Really Brings Guests to Your Hotel?
Ultimately, what brings guests to your hotel is the overall experience you offer. Instagram can attract them with its appealing visuals.
However, once they arrive, real-world services will keep them returning. Room service, great hospitality, and comfort are what they love. The key is to harmonize the two – attract guests with stunning visuals and retain them with memorable, tangible experiences.
So, Room Service or Instagram? The answer isn’t as simple as choosing one over the other.
In the dynamic world of hospitality, it’s all about creating a holistic experience. Room service offers the comfort guests seek, while Instagram amplifies your brand’s visibility. A balanced strategy that includes both can help you stand out in a competitive market. This will attract guests and make sure they come back for more.
What’s your hotel’s secret weapon? The power of an Instagram-worthy experience combined with exceptional services might just be the winning formula.
