Lighthouse (formerly OTA Insight), the leading
Commercial platform Lighthouse (formerly OTA Insight), has announced the launch of Smart Compset within its Benchmark Insight solution.
Benchmark Insight is a competitive intelligence solution for hotel revenue managers, allowing them to benchmark their hotels with competitors and make the best strategic decisions, uncover hidden opportunities, and drive additional revenue for their properties.
Smart Compset leverages AI and advanced data analysis algorithms to generate anonymised and aggregated competitive sets, providing hoteliers with unprecedented access to forward-looking Average Daily Rate (ADR) and Revenue Per Available Room (RevPAR) data.
This new feature changes how hotels analyse market trends and make strategic decisions.
Smart Compset is said to “remedy” the shortcomings of traditional static competitive sets.
Users can select multiple criteria such as base rate, hotel class, location, and star rating as inputs to the platform.
It then leverages dynamic data to generate a true picture of the compset. This flexible approach delivers a more precise approach to competitive intelligence.
“With the introduction of Smart Compset, Lighthouse is addressing a critical need in the hospitality industry for more dynamic and forward-looking competitive intelligence,” said Sean Fitzpatrick, CEO of Lighthouse.
“Our goal is to empower revenue managers and commercial teams with the insights they need to make informed decisions and drive revenue growth.”
Developed in collaboration with hotel partners, Smart Compset is an industry-first feature that is said to provided a more “flexible and forward-looking approach” to competitive analysis.
“Our research reveals that revenue managers often grapple with outdated or irrelevant competitive data,” said Nick De Jonghe, director of product growth of Lighthouse.
“Smart Compset solves this by offering a dynamic view of the competitive landscape. It’s not just a tool; it’s a strategic asset that can significantly impact a hotel’s bottom line.”
Smart Compset is especially valuable for management groups and independent hotels, which often require more agile competitive intelligence to effectively compete in their markets. By providing access to previously unavailable forward-looking data, Smart Compset levels the playing field, enabling these properties to make more informed strategic decisions.
Smart Compset is now available to clients globally.
