After three years leading all industries in spending and growth, travel’s outlook has moderated, according to eMarketer
Oct 24, 2024
The travel industry remains the smallest advertiser among the nine industry verticals we break out, and its booming ad spending growth cycle is now ending as well. But despite its small size, travel is an important player in search advertising, and its idiosyncratic approach to social and mobile advertising stands out.
After a three-year boom following 2020’s pandemic-driven collapse, travel digital ad spending growth will decline to 8.9% this year. Next year will also be muted, but a cyclical upturn awaits in 2026.
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