Between emails, push notifications, and direct messages, it’s easy for guests to feel overwhelmed and potentially forget or misinterpret their booking details.
That’s why frequent and customised messages to your guests are essential to prevent hotel no-shows and last-minute hotel cancellations. Sending regular reminders via email or text helps lower the chance of guests forgetting their reservation, while offering them the option to modify, upsell or cancel early if need be. To ensure you are not overflowing your guests with communication, we recommend sending three well-timed reminders:
- Booking confirmation
- Pre-arrival reminder (about 3 to 7 days before the check-in)
- Day-of reminder
Automated messages can also be an easy way for guests to confirm their arrival. This will help you plan room assignments more effectively and ensure each room is fully prepared on time.
This requires a trusted hotel CRM to help you create and automate emails to send to guests pre-stay, in-stay, or post-stay with reminders, promotional offers, hotel amenities, and third-party attractions! At D-EDGE, we are convinced your guests should be at the heart of your ecosystem. That’s one of the reasons why we have decided to join forces with LoungeUp, a hospitality CRM to Empower Hoteliers with Full Control and Optimisation of the Entire Guest Journey.
After implementing strong internal strategies, let’s evaluate external factors, such as booking channels.
