The need for help filtering information has emerged as one of Euromonitor’s top global consumer trends for 2025
Nov 19, 2024
In its latest consumer trends report, Euromonitor International highlights five key areas for travel companies to watch as we approach 2025. One notable trend, Filtered Focus, addresses a long-standing industry challenge.
Key takeaways
- The Filtered Focus trend highlights how customers feel overwhelmed by the sheer volume of information and choices available. Despite advances, artificial intelligence has yet to fully address this issue;
- According to the report, consumers are looking for ways to minimize the time they spend searching for what they need. Brands that simplify the process and communicate clearly will stand out;
- Euromonitor suggests that companies can help consumers navigate this overload through streamlined shopping experiences, personalized recommendations, and exceptional customer service.
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