Nov. 19, 2024 – Atlanta – WorldVia Travel Network, a leading travel host agency in the United States, has announced the publication of “Travel Marketeering: A Complete Guide for Starting (or Refreshing) Your Travel Agency,” written by Joshua Harrell, chief revenue officer for WorldVia Travel Group. The comprehensive book is a manual to equip both aspiring travel professionals and established agency owners with the essential tools they need to build successful and sustainable travel businesses.
“Travel Marketeering” was conceptualized and written as a strategic marketing roadmap for navigating the intricate and ever-evolving complexities of selling and marketing travel in today’s competitive marketplace. The book offers a step-by-step blueprint to becoming a polished and successful travel marketeer, whether for those just starting out in the industry or seasoned professionals seeking to revitalize existing travel agency businesses.
“Anyone can be a Travel Marketeer. It just takes the right mindset,” says Harrell. “This book is not only a guide but also a source of inspiration for those who are ready to take on the challenges and rewards of the travel industry. My goal is to help readers build their businesses with confidence, from branding and marketing to customer retention and growth strategies.”
Harrell drew on his extensive experience in marketing strategy and deep understanding of the travel industry to deliver innovative, business-savvy insights and actionable guidance throughout his book. Sixteen insightful chapters are packed with practical advice on topics such as developing results-focused marketing plans, addressing risk management, hiring support teams, retaining customers, and other strategies essential for establishing and growing successful travel agencies.
A tell-all approach to cutting-edge creative and discerning business strategy, “Travel Marketeering” provides everything a travel business entrepreneur needs to know for developing an efficient and impactful marketing plan that leads to brand awareness and the evolution of lead generation and consistent sales growth.
WorldVia’s content manager, Evan Greenberg, served as editor for the new book. “With eight years of experience in journalism and content marketing, Evan played a pivotal role in shaping ‘Travel Marketeering,’” said Harrell. “Evan’s unique perspective and keen editorial insight ensured that the book not only delivers valuable information but also resonates with and engages its audience.”
Harrell, already established as a thought leader in the travel industry through his frequent speaking engagements and contributions to various industry publications, further cements his influence with the launching of “Travel Marketeering.” The latest book by Harrell builds off the success of his 2019 release of “Digital Marketing Strategies for Your Business,” which provides real-world knowledge and useful tips for small businesses navigating the complexities of online marketing.
The release of “Travel Marketeering” continues what has been a milestone year for WorldVia as the company expands its portfolio of business-forward technology, events, education and resource content for its travel agent and advisor members. “This has been a record year in so many ways for us here at WorldVia,” says Harrell, reflecting on the company’s recent accomplishments, including its 2024 Magellan Awards success, announced by Travel Weekly in early October.
The award-winning host agency network was honored with four prestigious 2024 Travel Weekly Magellan Awards, earning gold awards in “Overall-Travel Agent Innovation” and “Overall-Technology Solutions” for its WorldVia PRO platform, the company’s comprehensive all-in-one suite designed for its travel advisor members. WorldVia also received silver awards in the “Marketing-Live Events” category for its CORE Summit event and “Overall-Training Program” for its Accelerator program.
WorldVia’s recent Magellan-award accolades underscore the company’s and Harrell’s ongoing commitment to providing best-in-class resources to its members. “Travel Marketeering,” further exemplifies this mission, equipping travel professionals with the insights and tools they need to thrive in an increasingly competitive and rapidly evolving industry.
“Travel Marketeering: A Complete Guide for Starting (or Refreshing) Your Travel Agency,” is now available for purchase on Amazon in both paperback and Kindle formats. Travel professionals eager to explore Harrell’s latest insights for pragmatic and powerful travel marketing strategies can purchase the book directly through its dedicated Amazon webpage or by searching the full title on the booksellers’ site. “Travel Marketeering” is also available on BookBaby Bookshop, an online platform supporting independent bookstores nationwide.
About WorldVia Travel Group
WorldVia Travel Group is a collection of leading travel companies in the United States with a spirited and longstanding commitment to delivering unmatched services, assets and support to its members, clients and partners – including independent travel agent and advisor entrepreneurs, corporate partners and humanitarian organizations – through the company’s two primary divisions: WorldVia, which operates the company’s host agency, and the consumer travel website, worldvia.com. WorldVia’s mission involves simplifying and streamlining travel agency owners’ and travel advisors’ business management practices as well as empowering them to build and cultivate the travel businesses of their dreams. In 2024, the company was honored by Travel Weekly with four prestigious Magellan Awards, earning gold and silver accolades for business-forward technology, events and education for its members. WorldVia is also featured on Travel Weekly‘s 2024 “Power List” of the world’s biggest travel sellers and has been named Host Agency of the Year three times by Travel Leaders Network.
Peter Costello
Public Relations Manager, Eberly & Collard Public Relations
+1 404 574 2900
