Travel technology provider Traveltek has unveiled a new strategic partnership SaaS solutions provider and Travolution Awards 2024 winner of Best Technology Product, TProfile.
The agreement will see TProfile provide Traveltek customers with its dynamic travel CRM and documentation software to enhance mutual customers’ software capabilities.
The partnership will see an initial proof of concept in the market before Christmas with further planned synchronisation between the two systems in the new year.
By integrating Traveltek’s booking platform with TProfile’s personalised CRM and marketing automation capabilities, travel agents and tour operators will now be able to reduce the amount of duplicate entries they currently have to make, reducing admin error and driving efficiency.
They will be able to create personalised and bespoke itineraries which can be synced with Traveltek’s suite of products and gain a wider set of market leading tools, meaning less admin and more time to sell.
Both firms are said to be “committed” together on “revolutionising” how the travel industry operates and enabling businesses to provide unforgettable journeys for their customer.
Demand has said to have been strong for this collaboration with a number of pilot customers already keen to get going.
Cressida Sergeant, CCO of Traveltek, said: “We were really impressed with the level of quality in TProfile’s product, but also the attitude and commitment of the team, to make this partnership a success. The overwhelming reason for this strategic tie up though is customer demand, and we are excited to see this partnership come to fruition”
Tony Evans, CEO of TProfile commented “This is an excellent partnership for TProfile and I want to thank the team at Traveltek for making it happen.
“We are totally committed to delivering advanced solutions and workflow efficiencies and, given the existing mutual customers and potential new opportunities, a strategic tie up with Traveltek is both logical and exciting.”
He added: “Both development teams have been working meticulously during this first phase to deliver seamless integration and data synchronisation between the two systems, and we look forward to delivering immediate improvements in our mutual customers’ business workflow and customer service delivery.”
