Julia Valencoso

Blog Post Excerpt 🏨 At the Beyond Luxury Awards held in November 2025 at Fairmont La Hacienda Costa del Sol, Spain, leaders in luxury hospitality emphasized the significance of human connection over technology. Staff interactions boost guest satisfaction more than cleanliness, evidenced by a 0.6-point increase in GRI, compared to 0.3 for other factors. Technology aids staff by automating tasks, allowing personalized guest experiences. Emphasizing employee well-being as a brand strategy enhances guest experiences and brand reputation.