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Posts by author

Martijn Barten

117 posts

10 Valuable Tips to Manage Your Hotel Career

  • Martijn Barten
  • 26 November 2025
Hotel careers can be rewarding, challenging, and varied. Yet, regardless of whether you are seeking an entry-level job to get your foot in the door, or hoping to take the…
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  • 11 min

Hospitality Management: The Essentials About Hospitality

  • Martijn Barten
  • 18 October 2025
Hospitality management has various objectives and functions that differ from one business to the next. However, its primary goal remains the same; to provide customers the best service and a…
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  • 20 min

Branded Residences Are Turning Hotel Brands into Lifestyle Assets

  • Martijn Barten
  • 17 October 2025
Branded residences are high-end private homes, which are associated with a lifestyle or hotel brand. They combine private residential living with the service and operational standards of a hotel. These…
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  • 8 min

15 Essential Video Marketing Tips for Hotels

  • Martijn Barten
  • 30 September 2025
Videos are an undeniably powerful marketing tool, especially for the hotel and travel industry. After all, they can capture the attention of the audience much quicker than text and have…
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17 Online Travel Agents (OTAs) to Increase Your Hotel Bookings

  • Martijn Barten
  • 29 September 2025
The role of an online travel agency, or OTA for short, has become increasingly important within the hotel industry, because they provide a convenient way for customers to compare hotels…
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11 Amazing Examples of 360 Video Hotel Tours

  • Martijn Barten
  • 29 September 2025
For hotel owners, it is important to keep up with the latest video marketing trends, and the 360 video hotel tour is one of the most significant trends of recent…
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  • 16 min

Hotel Management: Everything You Need to Know About Managing a Hotel

  • Martijn Barten
  • 29 September 2025
If you have ever dreamed of working in the hotel management industry, you should know that this type of job comes with many exciting and even challenging opportunities. To manage…
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An In-Depth Look at the Hospitality Sector

  • Martijn Barten
  • 22 September 2025
What aspects serve to define the hospitality industry? While many will provide common answers, such as accommodations and logistics, the single factor which underpins the entire concept involves customer satisfaction.…
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  • 12 min

What Is EBITDAR and Why Does it Matter for Hotel Profitability?

  • Martijn Barten
  • 21 September 2025
EBITDAR is a financial metric that stands for earnings before interest, taxes, depreciation, amortization, and restructuring or rent costs. It is sometimes used by hospitality businesses to assess financial health.…
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  • 14 min

Hotel Industry: Everything You Need to Know About Hotels

  • Martijn Barten
  • 4 September 2025
The hotel industry is one of the most important components of the wider service industry, catering to customers who require overnight accommodation. It is closely associated with the travel and…
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