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Posts by author

Martijn Barten

6 posts

Discover Examples of Artificial Intelligence (AI) in the Hotel Industry

  • Martijn Barten
  • 24 January 2026
💻 78% of hotel chains use AI, with 89% planning to expand usage. 65% of hotels report staffing shortages, and hotel employment is down 10% from pre-pandemic levels. AI chatbots and contactless check-ins are popular, with 63% of guests preferring AI-assisted check-ins. AI aids predictive maintenance, guest personalization, and marketing. Robotics, mainly for cleaning, are increasing, with 70% of professional cleaning robots used for floor care. AI adoption involves challenges like data quality and integration limitations.
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10 Valuable Tips to Manage Your Hotel Career

  • Martijn Barten
  • 26 November 2025
🏨 Start your hotel career with proper education and training, particularly if targeting finance or HR roles. Tailor your CV with relevant keywords and maintain a strong online presence. Use job boards, hotel websites, and LinkedIn to find opportunities. Recruitment agencies can also help. Prepare thoroughly for interviews, focusing on hotel values. Network to build industry contacts. Explore roles via resources like "Understanding the Key Hotel Positions" for optimal career paths in hospitality.
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  • 16 min

20 City Marketing Strategies to Attract More Travelers in 2026

  • Martijn Barten
  • 25 November 2025
Effective city marketing strategies can assist local governments, tourist boards, hotels, travel companies, and other businesses by helping to attract more travelers to the city in question. In this article,…
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  • 16 min

Robots in the Travel Industry: 20 Real-World Examples

  • Martijn Barten
  • 20 November 2025
One of the most exciting technological developments within the travel industry in recent years has been the increased prevalence of robots, with examples ranging from text-based chatbots and front desk…
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  • 11 min

20 Country Marketing Strategies to Attract More Tourists in 2026

  • Martijn Barten
  • 19 November 2025
One of the most important tasks of a tourist board organization or DMO is to research and analyze the main objectives of your country’s marketing plan to drive tourist traffic…
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Hotel Robots: An Overview of Different Robots Used in Hotels

  • Martijn Barten
  • 15 November 2025
Hotel robots represent some of the most effective forms of hospitality technology, and their presence will help ensure superior guest satisfaction. As a growing number of properties are employing these…
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  • Monitor your blind spots: Is AI getting your hotel right? 

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  • Shiji spent a year testing AI on its own people before offering it to a single hotel

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  • Four friends posing for a sunny street photo; one holds a camera while the others smile and laugh.

    The visibility game just got serious for hoteliers

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