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Posts by author

Martijn Barten

110 posts

Discover Examples of Artificial Intelligence (AI) in the Hotel Industry

  • Martijn Barten
  • 24 January 2026
💻 78% of hotel chains use AI, with 89% planning to expand usage. 65% of hotels report staffing shortages, and hotel employment is down 10% from pre-pandemic levels. AI chatbots and contactless check-ins are popular, with 63% of guests preferring AI-assisted check-ins. AI aids predictive maintenance, guest personalization, and marketing. Robotics, mainly for cleaning, are increasing, with 70% of professional cleaning robots used for floor care. AI adoption involves challenges like data quality and integration limitations.
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10 Valuable Tips to Manage Your Hotel Career

  • Martijn Barten
  • 26 November 2025
🏨 Start your hotel career with proper education and training, particularly if targeting finance or HR roles. Tailor your CV with relevant keywords and maintain a strong online presence. Use job boards, hotel websites, and LinkedIn to find opportunities. Recruitment agencies can also help. Prepare thoroughly for interviews, focusing on hotel values. Network to build industry contacts. Explore roles via resources like "Understanding the Key Hotel Positions" for optimal career paths in hospitality.
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  • 16 min

20 City Marketing Strategies to Attract More Travelers in 2026

  • Martijn Barten
  • 25 November 2025
Effective city marketing strategies can assist local governments, tourist boards, hotels, travel companies, and other businesses by helping to attract more travelers to the city in question. In this article,…
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  • 16 min

Robots in the Travel Industry: 20 Real-World Examples

  • Martijn Barten
  • 20 November 2025
One of the most exciting technological developments within the travel industry in recent years has been the increased prevalence of robots, with examples ranging from text-based chatbots and front desk…
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  • 11 min

20 Country Marketing Strategies to Attract More Tourists in 2026

  • Martijn Barten
  • 19 November 2025
One of the most important tasks of a tourist board organization or DMO is to research and analyze the main objectives of your country’s marketing plan to drive tourist traffic…
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Hotel Robots: An Overview of Different Robots Used in Hotels

  • Martijn Barten
  • 15 November 2025
Hotel robots represent some of the most effective forms of hospitality technology, and their presence will help ensure superior guest satisfaction. As a growing number of properties are employing these…
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  • 11 min

Hospitality Management: The Essentials About Hospitality

  • Martijn Barten
  • 18 October 2025
Hospitality management has various objectives and functions that differ from one business to the next. However, its primary goal remains the same; to provide customers the best service and a…
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  • 20 min

Branded Residences Are Turning Hotel Brands into Lifestyle Assets

  • Martijn Barten
  • 17 October 2025
🏠 Branded residences are booming globally due to increasing wealth and lifestyle shifts post-pandemic. Dubai leads with $8.5 billion sales in H2 2024, while Miami hosts 42 active projects. The market, dominated by hotel brands (79%), sees growth in non-hotel sectors like fashion and automotive. The UHNWI demand for private, luxury living drives standalone residences. Developers and brands benefit from high returns and loyalty, with major hotspots in New York, London, and emerging markets like Saudi Arabia.
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  • 8 min

15 Essential Video Marketing Tips for Hotels

  • Martijn Barten
  • 30 September 2025
Videos are an undeniably powerful marketing tool, especially for the hotel and travel industry. After all, they can capture the attention of the audience much quicker than text and have…
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17 Online Travel Agents (OTAs) to Increase Your Hotel Bookings

  • Martijn Barten
  • 29 September 2025
The role of an online travel agency, or OTA for short, has become increasingly important within the hotel industry, because they provide a convenient way for customers to compare hotels…
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    • 6 August 2026
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    • 8 August 2026
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    • 11 August 2026
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    • 11 August 2026
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  • Close-up of a person in light jeans holding a smartphone displaying the Lolly app with a balance and a QR code on screen.
    Hospitality Sector’s App Revolution is Accelerating
    • 12 August 2026
  • Man in a dark suit with a blindfold stands in a hotel lobby as another smiling man in a Yankees cap points at him playfully.
    Major Hotel Chains Integrate with AI Platforms Amid Industry Concerns About AI Impact on Direct Bookings and Costs
    • 12 August 2026
  • Sustainable Hospitality Alliance logo with a globe cradled by pink and teal hands, next to the organization name.
    World Sustainable Hospitality Alliance to Host Global Summit in Paris, December 2026, Focusing on Resilience and Sustainability
    • 12 August 2026
  • Resort poolside with tall palm trees, row of wooden lounge chairs, and orange-tinted buildings in the background.
    Marriott's 2026 Hotel Openings: 40% Conversions; Hilton Launches 25th Brand for Unbranded Hotels Expansion
    • 12 August 2026
  • Bar chart showing RevPAR YoY growth by region (orange = Australia, navy = Southeast Asia) across three periods.
    HotStats Report Highlights APAC Hospitality Growth, with Japan Leading Investment Talks and Diverse Regional Recovery Paths
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Sponsored Posts
  • Four friends posing for a sunny street photo; one holds a camera while the others smile and laugh.

    The visibility game just got serious for hoteliers

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  • SOCIETIES Magazine’s 6th Edition

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  • What AI is telling travelers about your hotel tonight. And you have no idea

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