10 Minutes News for Hoteliers 10 Minutes News for Hoteliers
  • Top News
  • Posts
    • CSR and Sustainability
    • Events
    • Hotel Openings
    • Hotel Operations
    • Human Resources
    • Innovation
    • Market Trends
    • Marketing
    • Mergers & Acquisitions
    • Regulatory and Legal Affairs
    • Revenue Management
  • 🎙️ Podcast
  • 👉 Sign-up
  • 🌎 Languages
    • 🇫🇷 French
    • 🇩🇪 German
    • 🇮🇹 Italian
    • 🇪🇸 Spain
  • 📰 Columns
  • About us
10 Minutes News for Hoteliers 10 Minutes News for Hoteliers
  • Top News
  • Posts
    • CSR and Sustainability
    • Events
    • Hotel Openings
    • Hotel Operations
    • Human Resources
    • Innovation
    • Market Trends
    • Marketing
    • Mergers & Acquisitions
    • Regulatory and Legal Affairs
    • Revenue Management
  • 🎙️ Podcast
  • 👉 Sign-up
  • 🌎 Languages
    • 🇫🇷 French
    • 🇩🇪 German
    • 🇮🇹 Italian
    • 🇪🇸 Spain
  • 📰 Columns
  • About us

The importance of customers information for a hotel

  • Melanie Calabrese
  • 16 November 2017
  • 2 minute read
Total
0
Shares
0
0
0

This article was written by Amenitiz. Click here to read the original article

image

Many hoteliers are obsessed with customer acquisition (and that’s understandable!) but they often end up neglecting customer retention. Yet, this is a considerable lever of profitability for hotels. In order to effectively work on customer retention, it is of extreme importance to collect and store your clients’ information. In this article we’ll cover how to use them to in your favor.

Table of Contents

Why should you store your customer data

Any hotelier is aware of the fact that the cost of acquisition is quite a significant cost. This should be justified by the room price, the number of nights booked by your clients, etc. However, the costs of acquisition is and will always be greater than your retention cost. In fact, the latter is entirely linked to your receptionists’ time to take the relevant information and send out emails. Storing these data will then allow you to keep in touch with your previous clients and make them want to get back.

Which information should you collect from your clients ?

First of all, your ultimate goal is to get to know them. On top oh his basic information i.e. first name + last name, you should focus on elements which could be useful to keep in touch with them with customised offers . We have made a short list for you:

Why group revenue is about risk management
Trending
Why group revenue is about risk management

Email-address. The essential! You must get it for every customer as it is mandatory. Here you can find out how to efficiently retrieve 100% of your customers’ emails. This is the best way to maintain a relationship with your client after their visits. If you only had to collect one piece of information, that would be it.

Reason for his/her stay: Is it a business trip? A family holidays? This will allow you to carefully tailor your offers to their specific needs.

How did they find you? This allows you to evaluate the performance of your Adwords ads, social networks, and general communication strategy.

With these 3 simple questions you can successfully build a customer profile, so to work on your retention and loyalty. Since the email address is your only mean of communication, it is imperative to use it only when appropriate. Sending too many emails could be perceived as spam and will have the inverse effect of the one desired. 

Please click here to access the full original article.

Total
0
Shares
Share 0
Tweet 0
Pin it 0
Related Topics
  • Amenitiz
You should like too
View Post
  • Categorizing...

Radisson Hotel Group Highlights Global Signings and Openings

  • LODGING Staff
  • 29 October 2025
View Post
  • Categorizing...

JLL Announces Sale of Courtyard Wayne Fairfield

  • LODGING Staff
  • 29 October 2025
View Post
  • Categorizing...

Capella opens Seoul club ahead of 2028 residences launch

  • Corina Duma
  • 29 October 2025
View Post
  • Categorizing...

The $160 billion martech industry can’t answer a simple question: How does it make its customers money?

  • By Lara OReilly
  • 29 October 2025
View Post
  • Categorizing...

When Art Meets Data: What Michelin’s Keys and Guest Reviews Really Say

  • Automatic
  • 29 October 2025
View Post
  • Categorizing...

Why I Work in Hotel Tech & What I See Now – Josiah Mackenzie & Sloan Dean

  • Josiah Mackenzie
  • 29 October 2025
View Post
  • Categorizing...

Signature Hotels acquired by Grand Metropolitan Hotels

  • Liam J Moran
  • 29 October 2025
View Post
  • Categorizing...

NYU SPS Tisch Center for Hospitality Announces Collaboration With AHLA Foundation

  • LODGING Staff
  • 29 October 2025
Sponsored Posts
  • Executive Guide on Hyperautomation for Hospitality Leaders

    View Post
  • New guide: “From Revenue Manager to Commercial Strategist” 

    View Post
  • What does exceptional hospitality look like today? Download SOCIETIES Magazine

    View Post
Latest Posts
  • Radisson Hotel Group Highlights Global Signings and Openings
    • 29 October 2025
  • JLL Announces Sale of Courtyard Wayne Fairfield
    • 29 October 2025
  • Capella opens Seoul club ahead of 2028 residences launch
    • 29 October 2025
  • The $160 billion martech industry can’t answer a simple question: How does it make its customers money?
    • 29 October 2025
  • When Art Meets Data: What Michelin’s Keys and Guest Reviews Really Say
    • 29 October 2025
Sponsors
  • Executive Guide on Hyperautomation for Hospitality Leaders
  • New guide: “From Revenue Manager to Commercial Strategist” 
  • What does exceptional hospitality look like today? Download SOCIETIES Magazine
Contact informations

contact@10minutes.news

Advertise with us
Contact Marjolaine to learn more: marjolaine@wearepragmatik.com
Press release
pr@10minutes.news
10 Minutes News for Hoteliers 10 Minutes News for Hoteliers
  • Top News
  • Posts
  • 🎙️ Podcast
  • 👉 Sign-up
  • 🌎 Languages
  • 📰 Columns
  • About us
Discover the best of international hotel news. Categorized, and sign-up to the newsletter

Input your search keywords and press Enter.