What’s really wonderful about this option is that I’ve no doubt that anyone reading this blog – any independent hotelier worth their salt – has multiple UVPs they could push on TikTok. How do I know this? Because your business is on some level – and who but you knows which in your case? – an extension of your personality and everybody is different.
You might have an immaculate lobby featuring a piece of art you enjoy and only you – with your day-to-day experience of the place – know exactly what time of day and from what angle the magical combination is most apparent.
You might have a great big vat of sourdough starter always on the go in the kitchen that needs to be fed grape skins and wheat flour on a daily basis, which after multiple years on the go feels more like a pet to you than an ingredient.
The former barista you hired last Summer might blow guests away with the intricate foam designs they inscribe on cappuccinos at breakfast time, which are even more impressive to actually see the process – and TikTok is the perfect place to see something so seemingly useless but simultaneously endlessly entertaining.
Of all the uses to which an independent hotelier might put TikTok, to promote one’s UVPs is the most suited to your mission. Check out this – admittedly extreme – example.
