Expert advice on SEO strategies & resources for independent hotels and regional chains

This article was written by D-edge. Click here to read the original article

Here are some of my favourites:

Google Keyword Planner. This free tool helps you research keywords and see estimates of the volume of searches they receive. But if you are not a big buyer of Google Ads, it won’t give you precise information. At D-EDGE, because we are a big keyword buyer, we have access to more extensive data.

Google Analytics. This tool tracks and reports on website traffic. It can provide a wealth of information about who visits your site, how they found you, and what they do while there.

A content management system. This software will help you create website content and manage pages to ensure they are search friendly. There are numerous CMSs to choose from. Some of the most popular include WordPress.org, Wix, and Joomla.

Screaming Frog SEO Spider. This is a website crawler that will audit your website for SEO issues. It will help you determine if your website is compliant with Google’s guidelines and, if not, what needs to be changed.

Semrush. This is a tool for conducting keyword research, competitor analysis, and Google Ads optimisation. It works best for hotel groups with large search volume.

Yoast. This is a plug-in for WordPress that analyses page content and helps you optimise your site’s content and keywords.