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Posts by tag

D-edge

10 posts
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  • 1 min

Cairns Colonial Club Resort’s Journey to Boost Direct Bookings (+30%) and Visibility

  • Yin Yin Wong1
  • 22 July 2024
・Launched in October 2022, the hotel’s paid search, metasearch, and display campaigns have consistently yielded outstanding results. Initially managed by D-EDGE, the hotel transitioned to a self-service model in 2023,…
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  • 1 min

The DMA is changing Google Search, but not how hoteliers had hoped

  • Lou Rondy1
  • 17 June 2024
It’s still unclear at this time if these changes are the direct result of DMA regulations or if they are temporary or permanent. Google may still be testing these changes,…
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Hotel Distribution Report 2024: Have Direct Bookings Reached a Peak?

  • Josephine Foong1
  • 24 April 2024
The time has come: we’ve published our annual Hotel Distribution Report, analysing five years of digital booking data from 2019 to 2023. Digital channels now represent 60% of global distribution…
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LoungeUp joins forces with D-EDGE

  • Josephine Foong1
  • 21 March 2024
Paris, 21 March 2024 – D-EDGE, a leader in hospitality technology, is thrilled to announce its acquisition of LoungeUp, a premier Customer Relationship Management (CRM) platform for the hospitality sector.…
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Hotel Distribution: The real cost of direct sales at the dawn of AI

  • Lou Rondy1
  • 21 February 2024
Revenues from Hotel Direct Distribution are at a high level and powered by Digital Marketing   Through an analysis of the source of reservations, you will discover the incremental increase in…
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  • 1 min

Expert advice on SEO strategies & resources for independent hotels and regional chains

  • Anne Estelle Kersaudy1
  • 20 November 2023
Here are some of my favourites: Google Keyword Planner. This free tool helps you research keywords and see estimates of the volume of searches they receive. But if you are…
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  • 1 min

All suites implements D-EDGE’s CRO to improve reservation agent efficency

  • Anne Estelle Kersaudy1
  • 12 October 2023
In the heart of cities, close to business centres and the main tourist sites, the Pichet Group hotels are 3* hotels and tourist residences. The Group has more recently positioned…
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  • 2 min

Is it finally time to list your hotel on the GDS?

  • Anne Estelle Kersaudy1
  • 13 September 2023
In the early 1960s, long before the internet was a spark in human imagination, the GDS was created to serve as an electronic reservations system for airline companies. Not long…
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Why the CRS Is Fast Becoming the Central Hub of Hotel Distribution Strategy

  • Lou Rondy1
  • 1 August 2023
One of the most important decisions in revenue management strategy is determining which software will be the hotel’s lead, or master, distribution system, acting as the central repository and source…
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  • 1 min

How Seashells Phu Quoc Hotel & Spa Drives Web Direct With MediaGenius

  • Yin Yin Wong1
  • 31 May 2023
From August to October 2022, D-EDGE delivered direct revenue through digital marketing campaigns at a 4% distribution cost. In addition to low distribution costs, the hotel has full transparency over…
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