LONDON, 28 April 2026 – RMS, a leading global hospitality technology platform, has announced a new partnership with Pride of Britain Hotels (PoB Hotels), a curated collection of over 50 of the UK’s finest independent luxury properties.
The partnership reflects a shared commitment to supporting independent hotels as they navigate rising guest expectations, operational complexity and increasing competition, while staying true to the individuality that defines them.
As luxury travellers prioritise more personalised, experience-led stays, independent hotels face a growing challenge: delivering seamless, high-quality guest journeys without compromising the character and authenticity that set them apart. At the same time, hoteliers are under pressure to improve efficiency, reduce manual processes and unlock new revenue opportunities.
RMS’s integrated platform has been selected to support PoB Hotels members in addressing these challenges. By bringing reservations, operations, guest engagement and payments into a single, unified platform, RMS enables hotels to streamline workflows, gain real-time visibility across their business, and deliver a more connected guest experience.
Crucially, the platform enables hotels to move beyond simply selling rooms, giving them the tools to package and promote additional services such as dining, spa treatments and on-property experiences within the booking journey. This not only enhances the guest experience but also unlocks new, high-margin revenue opportunities.
Kalindi Juneja, Chief Executive Officer of PoB Hotels, said: “Luxury today is defined by relevance and authenticity, not standardisation. Our role is to ensure that each of our hotels can translate its distinct character into something guests can easily discover and engage with. RMS brings the infrastructure to support that shift in a way that is both commercially robust and true to the individuality of our collection.”
Sandrine Zechbauer, Chief Marketing Officer (CMO) at RMS, said: “Independent hotels have incredible stories to tell, but stories alone don’t drive conversions. This partnership is about giving operators a single platform that simplifies the way they work, while helping them turn their unique offering into something guests can easily discover, book and engage with. It’s about connecting the experience with the transaction.”
Toby Ashworth, PoB Hotels Member, said: “Having worked with RMS since 2023, I know first-hand the difference the right property management system makes to the guest experience. I’m delighted to welcome them as the preferred PMS partner for Pride of Britain Hotels, it’s a partnership that will serve our collection well.”
The partnership reflects a broader shift across the independent hotel sector, where success increasingly depends on combining operational efficiency with the ability to deliver and monetise meaningful guest experiences.
About RMS
RMS is a leading hospitality platform trusted by over 6,000 businesses across 70 countries and all hospitality verticals. Designed to streamline operations, elevate the guest experience, and foster sustainable business growth, RMS connects people, technology, and places. With a comprehensive suite of tools and real-time insights, RMS empowers operators of hotels, serviced apartments, short-term rentals and campgrounds to thrive in an ever-evolving and competitive industry. Discover more at www.rmscloud.com.
