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Posts by author

Hospitality Net

15 posts

Aimbridge Hospitality Strengthens Portfolio with 718-Key Delta Marriott Orlando Celebration

  • Hospitality Net
  • 28 October 2026
Aimbridge Hospitality , the world’s leading third-party hotel management company, today announced it has strengthened its portfolio with the addition of Delta Marriott Orlando Celebration , a 718-key resort in Kissimmee, Florida, owned by Accesso . The appointment underscores Aimbridge’s continued momentum with institutional owners seeking a management partner that can pair brand expertise, local market intelligence and operating discipline to unlock value across complex full-service assets. “Delta Hotels by Marriott Orlando Celebration is one of the best located resorts in the country and deserves the best property management in the industry. That’s exactly what Aimbridge delivers,” stated Alan Garzon, Managing Partner of Accesso Development. “Aimbridge possesses the full-service expertise and platform needed to ensure our guests always receive the highest-quality experience, and we believe they will unlock the true value potential of this flagship asset.” The recently renovated resort gives Aimbridge a strong platform from which to drive revenue, group demand and guest satisfaction. Following an approximately $35 million renovation, the property features a redesigned lobby with open-concept seating, refreshed restaurant and bar spaces, more than 13,000 square feet of meeting and event space, two outdoor pools and a complimentary theme park shuttle. Dining options include Waves Bar & Grill, The Pointe and the Rum Shack Pool Bar. Operating under a Delta Hotels by Marriott franchise secured through 2042, the property also benefits from long-term brand stability and access to Marriott Bonvoy’s global distribution platform. Building upon that strength, Accesso will add roughly 10,000 square feet of meeting space to the convention facility and renovate the lobby to include additional meeting rooms, giving the resort more room to compete for group business in one of the country’s busiest convention markets. Delta Marriott Orlando Celebration is a compelling addition to our full-service portfolio. The resort is well positioned in a market that continues to benefit from strong leisure, group and business demand, and Aimbridge brings the operating focus needed to help the property build on that foundation. Our priority is to deliver a guest experience that supports long-term performance and helps ownership realize the property’s full potential Chris Tatum, President, Full-Service Division at Aimbridge Hospitality The resort is located minutes from Walt Disney World and adjacent to Ovation , a planned 650,000-plus-square-foot entertainment, dining and retail district being developed by Accesso Partners and advancing toward vertical construction. Those demand drivers, combined with Orlando’s position as the most visited destination in the country, create a long runway for the property. Orlando welcomed a record 76.7 million visitors in 2025, according to Visit Orlando . The hotel is approximately 20 minutes from the Orange County Convention Center, the second-largest convention facility in the U.S. The center is undergoing a $560 million expansion expected to be completed in 2029, further strengthening the market’s group and convention demand outlook. Related: Accesso Acquires 718-Room Delta Hotels by Marriott Orlando Celebration Resort Accesso, a Florida-based real estate investment manager and operator, has acquired the 718-room Delta Hotels by Marriott Orlando Celebration in Kissimmee, Florida, expanding its
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Hotels are putting AI agents to work in live operations, with Apaleo MCP Server use up 70%

  • Hospitality Net
  • 28 October 2026
Apaleo , the API-first property management platform for hospitality businesses, today reported a 70% increase in use of its Model Context Protocol (MCP) Server between July and September 2026, as hotels move AI agents out of testing and into live operations. Growth accelerated through the quarter, rising 23% from July to August and 38% from August to September. Apaleo launched agentic hospitality with the first MCP Server in the hotel PMS category in September 2025, at a point when the industry was still some way from putting agents to work. Adoption has risen steadily since, with the sharpest growth in the last quarter. That growth is spread across the customer base rather than concentrated in large, tech-forward groups. Apaleo sees comparable adoption across segments and verticals, from independent and family-run hotels without an in-house engineering team through to enterprise operators managing rooms and apartments at portfolio scale. External research shows how early this still is across the wider market. The h2c Hotel Chain Tech Report 2026 found that 91% of hotel chains now use AI, up from 78% a year earlier, while only 15% have implemented a standardised AI data access layer, such as MCP, and 52% have no plans to do so. Integration with existing systems remains a barrier for 38% of respondents. What an MCP Server does The Model Context Protocol is an open standard built for AI agents. It gives an agent one consistent way to read live property data and act on it, covering reservations, rates, availability and guest profiles, instead of a custom integration for every AI tool a hotel wants to use. Apaleo’s MCP Server extends that standard across its whole platform, so an agent works through a single connection, with the permissions of the user it acts for and a full audit trail. That governance is becoming more relevant as agents take on more work. The same h2c research found reliance on AI climbing from 4.7 to 5.4 out of 10 over the past year while trust held flat at 6.5. Why adoption is accelerating Chat interfaces have made the MCP Server reachable for people who do not write code. Hoteliers describe what they want in plain language and the agent carries out the change in the system, which is why operators without technical teams are building and running their own agents. The choice of model matters just as much. Most property management systems determine which AI assistant the operator can enable. Apaleo’s customers connect to whichever model they prefer and can swap it as the tools improve. h2c found that external AI tools such as ChatGPT account for 60% of day-to-day AI use among hotel chains, against 27% for AI embedded in vendor systems, so most hoteliers have already chosen the assistant they want to work with. Apaleo also sees a pattern once operators start. The first use case is usually small and contained, and teams quickly expand it as they work out what else can be handed over. What operators are
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Jared Karras Joins Meyer Jabara Hotels as Senior Vice President of Operations for its New Full-Service and Lifestyle Division

  • Hospitality Net
  • 28 October 2026
[Danbury, Conn., October 28, 2026] — Meyer Jabara Hotels is becoming more specialized to meet its portfolio's product-type needs and remain competitive. Recently, the family-operated hotel ownership and management company reorganized its portfolio into two operating divisions: Full Service and Lifestyle, and Focus Service. Jared Karras joins MJH as Senior Vice President of Operations to spearhead the Full Service and Lifestyle Division, while Senior Vice President of Operations James Kirkland oversees Focus Service. The two-division structure will enable MJH to align operational leadership more closely with the distinct needs of its hotel segments while maintaining the company's shared commitment to service excellence, financial performance, and its people-centered Journey Culture. These operating divisions will deliver operational oversight, property-level leadership, and support for the company's continued growth across a diverse portfolio of branded and independent hotels. Karras brings more than 20 years of hospitality leadership experience to MJH, overseeing 14 branded and independent hotels representing Marriott, Hilton, and Hyatt brands. His portfolio spans major metropolitan destinations, coastal leisure markets, university communities, and regional business centers, with properties ranging from the Hamptons and New York City to Baltimore and Tallahassee, Fla. The geographic and operational diversity reflects MJH's ability to successfully manage properties of varying sizes, brands, and market segments nationwide. "Jared brings the operating experience that will enable this new division to perform and grow,” said Justin Jabara, President of Meyer Jabara Hotels. “Equally important, he understands that sustainable performance starts with people. That balance between results, accountability, leadership development, and culture is what makes him particularly well matched to lead the Full Service and Lifestyle Division as we prepare to enter our 50 th year of operations and our next stage of growth." Complementing Karras' appointment, Kirkland will now lead MJH's Focus Service Division. He joined the company in November 2024 following the merger of Griffin Hotel Management into Meyer Jabara Hotels, where he previously served as CEO. Upon joining, Kirkland assumed responsibility for operations in the company's Western Region. His extensive experience in hotel operations, revenue strategy, and portfolio development is expected to make the Focus Service Division thrive. A People-First Approach to Operational Excellence Prior to joining MJH, Karras served as Regional Vice President of Operations for TPG Hotels & Resorts, providing strategic leadership for a national portfolio of full-service, select-service, and independent properties. His previous leadership experience includes OTO Development, Marshall Hotels & Resorts, and Sun Development & Management Corp. Throughout his career, he has worked closely with hotel owners, asset managers, and brand leadership teams to improve financial performance, strengthen guest satisfaction, successfully open new properties, and reposition underperforming assets. His hotel branding experience gives him a strong understanding of systems, operating standards, and the unique challenges each hotel segment faces. That familiarity will enable him to support property leadership teams immediately while identifying opportunities to improve performance and create greater value for owners and guests. "What attracted me to Meyer Jabara Hotels was its reputation in the industry and its strong culture," Karras said. "As I
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AI-Powered Guest Engagement Linked to Higher Hotel Revenue, Better Personalization and Happier Guests, Study of 10+ Million Interactions Finds

  • Hospitality Net
  • 28 October 2026
Canary Technologies, the leading AI platform for hotel and guest management, today released a study on how guests interact with AI in hotels. The first report of its kind, “ From Answers to Actions: What Millions of Guest Interactions Reveal About AI Inside the Stay ,” analyzes over 10 million AI-powered guest interactions across calls, text messages and webchats with thousands of hotels across 100+ countries. The report’s central message: AI interactions improve both the guest experience and the business behind it. Key findings include: Personalization. AI is delivering on personalization at scale. Six in 10 AI responses go beyond providing general information to give specific responses to guests based on their individual context. Satisfaction. Guests are more satisfied when AI responds. AI eliminates delays to reply in seconds, and guests who engage with AI are 11% more likely to leave a five-star rating. Revenue. AI drives more revenue across the stay. Last year, hotels with AI messaging grew upsell revenue by 54% on average in their first six months. The data also suggests the biggest gains are still ahead. Nearly two-thirds (65%) of guest conversations include a request beyond information, such as making reservations or fixing a broken air conditioner. Forty-five percent of those are revenue-generating activities like bookings. Fulfilling guest requests often spans several teams and systems. Each hand-off can lead to errors and delays, resulting in inefficiencies or dissatisfied guests. With agentic AI, hotel teams can shore up cracks in service delivery by connecting teams and systems with greater automation, so requests are completed quickly and reliably. More than 10 million guest conversations across thousands of hotels globally told us what the future of hospitality looks like. Guests want their specific requests taken care of quickly and effectively. Delivering on that takes agentic AI that works across every team and system on property, so hotels can deliver great service, improve operations and drive new revenue. Gurtej Gill, VP of AI Operations and Adoption at Canary Technologies The report is Canary’s third on AI in hospitality, following two studies that explored how hoteliers perceive AI and how they plan to adopt it. Canary, a semifinalist for the 2026 HTNG/AHLA TechOvation Award, will share more findings at The Hospitality Show in Miami, Nov. 2-4, at booth 2713. The full report is available at https://resources.canarytechnologies.com/hotel-guest-ai-report-2026.html .
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Alisa Kremer urges hotels to link social media investment to commercial outcomes ahead of 2027

  • Hospitality Net
  • 28 October 2026
🏨 KORDIE and Hospitality Social Media Summit founder Alisa Kremer urges hotel leaders to make social media a commercial priority for 2027. Meliá managed over 500 social accounts; its dedicated social care operation reported around 330 booking enquiries weekly. KORDIE’s preliminary October screening of 200-plus hospitality social media roles found explicit booking responsibility uncommon. Kremer recommends tracking guest intent, direct bookings and acquisition costs—not just engagement—and coordinating marketing, revenue and operations.
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HotelPartner Revenue Management, supporting over 500 partner hotels, adds ‘Profit’ to its name

  • Hospitality Net
  • 28 October 2026
🏨 HotelPartner, founded in Switzerland in 2006 and headquartered in Schindellegi, has rebranded as HotelPartner Revenue & Profit Management amid rising hotel costs. Serving over 500 partner hotels with approximately 70 professionals, it combines revenue and distribution management to improve margins and encourage direct bookings. The company also launched a service-light platform across Europe, enabling consultants and smaller hotel groups to develop strategies and manage daily pricing with team support.
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The strategy behind your 2027 hotel marketing plan

  • Hospitality Net
  • 28 October 2026
Why create a marketing strategy calendar When we talk about marketing strategy with our clients, in general, most hotels start to speak about discounts throughout the year. These offers have a place in most revenue plans. The risk is using them reactively. When a soft week triggers a last-minute discount, a hotel may give up rate without generating enough incremental demand to justify it. A stronger approach identifies need periods in advance and establishes when an offer, and which offer, can profitably change the outcome. Cornell's hospitality research has tracked this economic concept for years: Pricing below their competitive set often gained occupancy but produced lower relative RevPAR. The takeaway is not that hotels should never discount. It is that a lower rate must generate enough incremental, profitable demand to outweigh the revenue given up. Implementing a marketing strategy calendar changes the timing of that decision. Instead of treating every soft week as a last-minute problem, it identifies which weeks get an offer, which weeks hold rate, and the level of spend each period deserves, so a discount only shows up where it actually pays for itself. In our previous guide, Budgeting 101, we covered how to set the number, including how much to spend and where it comes from. In this strategy guide, we’ll go over how to create a marketing strategy calendar that determines where to spend that budget and on what. An important note to keep in mind for 2027 Properties across the United States saw increased demand throughout June and July 2026 driven by one-time, milestone events such as the FIFA World Cup and the America250 anniversary. Treating those months as normal comps can artificially inflate expectations for 2027, leaving your hotel underprepared and underfunded for the demand patterns that need support. Budget June and July 2027 on their own logic, market conditions, and forward-looking demand signals rather than carrying forward 2026 actuals. A full calendar of promotions isn’t a strategy. Every campaign needs a reason to run, a demand gap to address, and a clear measure of success. The next guide in Cendyn’s Digital marketing decoded series helps you turn your annual budget into an actionable marketing strategy calendar. Learn when to protect rate, when to create demand, and how to align your offers and channels with what your hotel actually needs. Inside the guide, you’ll learn how to: Set goals that guide spending. Decide when to prioritize profitability and when to drive occupancy. Plan around demand. Map milestone events and need periods before assigning budget. Give every offer a purpose. Match promotions to the dates and audiences they’re designed to influence. Make your channel mix work harder. Adjust paid media, CRM, direct, and OTA activity to each period’s objective. Build flexibility into your budget. Establish a reserve with clear triggers for when to deploy it. Bring it all together. Create a one-page plan that aligns marketing, revenue management, and ownership. Stop letting a soft week dictate your next discount. Download the guide to build
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Opinion: Fictional Hotel’s Occupancy Falls to 51% as AI Booking Assistants Rely on Outdated Information

  • Hospitality Net
  • 28 October 2026
🏨 Andrew Paul’s fictional cautionary tale follows Martin Hale, 58, managing a 140-room Gulf Coast hotel overlooked by AI booking assistants. Occupancy falls to 51% by July, with zero direct booking-agent requests in 12 months. A three-month, $40,000 website and listing overhaul fails to displace outdated AI information. Across the street, the Saltwell receives hundreds of AI inquiries nightly after standardizing its online details. The warning: inaccurate digital histories can undermine bookings despite strong service.
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Maestro Strategist Urges Hotels to Prioritize PMS Flexibility, Citing Platform’s 20+ Native Modules

  • Hospitality Net
  • 28 October 2026
🏨 Maestro’s Lisa Jane Wheaton urges hoteliers planning for 2027 to choose adaptable property-management systems rather than follow annual budgets alone. Maestro combines a core PMS, booking engine and 20+ native modules on one real-time database, with cloud, on-premises or hybrid deployment. Independent hotels, resorts and multi-property groups can add capabilities and integrations as needs evolve, helping reduce manual data transfers, fragmented reporting and repeated system replacements.
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HSMAI Europe launches weekly video podcast on AI in hospitality on 28 October 2026

  • Hospitality Net
  • 28 October 2026
🏨 HSMAI Europe launched Weekly Conversations on 28 October 2026, exploring AI’s impact on hospitality across Europe. New video podcast episodes arrive every Wednesday on YouTube and Spotify, covering revenue, marketing, distribution, operations and guest experience. The first episode features TrustYou CEO Ben Jost and Maverix Managing Director Linda Nordheim discussing AI agents, hotel discovery and automation’s potential to free employees for personal service. HSMAI was founded in the United States in 1927.
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