The Boston Consulting Group (BCG) on why the travel industry is one of the most advanced when it comes to preparing for the future
May 16, 2024
According to BCG’s Build for the Future study, the most forward-looking travel companies share a number of common characteristics. These characteristics enable them to excel regardless of customer or market pressures, and to deliver financial and non-financial results that outperform their peers.
Key takeaways
Customer experience: Enhancing the travel experience by designing seamless, digital-first customer journeys, improving touchpoints and reimagining loyalty to foster lasting connections.
Commercial excellence: They sharpen their competitive edge by deploying dynamic pricing and revenue management strategies, crafting tailored marketing narratives and accelerating growth through digital distribution channels.
Operational innovation: They infuse operations with digital agility, predict and anticipate maintenance needs, and execute capital projects with precision to redefine operational excellence.
Cost and resilience: They take a holistic view of cost management, embed zero-based budgeting principles and streamline procurement to drive efficiency and build resilience.
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