Apple’s upcoming iOS 18 will force marketers to deeply understand their current and future customers
May 29, 2024
An AI privacy feature called Web Eraser, expected to debut in iOS 18 and macOS 15, will allow users to remove unwanted parts of web pages, such as ads or other content.
Key takeaways
- Web Eraser’s advanced content blocking features include AI-powered Intelligent Search, which explains the reports from Apple and OpenAI in the discussions;
- Intelligent Search is not enabled by default in test builds of Safari 18; it requires manual activation from the Page Controls menu;
- Once enabled, the tool uses Apple’s on-device technology, specifically the Ajax language learning model, to identify topics and key phrases within a web page for summarization.
Get the full story at MediaPost and AppleInsider
