10 Minutes News for Hoteliers 10 Minutes News for Hoteliers
  • Top News
  • Posts
    • CSR and Sustainability
    • Events
    • Hotel Openings
    • Hotel Operations
    • Human Resources
    • Innovation
    • Market Trends
    • Marketing
    • Mergers & Acquisitions
    • Regulatory and Legal Affairs
    • Revenue Management
  • 🎙️ Podcast
  • 👉 Sign-up
  • 🌎 Languages
    • 🇫🇷 French
    • 🇩🇪 German
    • 🇮🇹 Italian
    • 🇪🇸 Spain
  • 📰 Columns
  • About us
10 Minutes News for Hoteliers 10 Minutes News for Hoteliers
  • Top News
  • Posts
    • CSR and Sustainability
    • Events
    • Hotel Openings
    • Hotel Operations
    • Human Resources
    • Innovation
    • Market Trends
    • Marketing
    • Mergers & Acquisitions
    • Regulatory and Legal Affairs
    • Revenue Management
  • 🎙️ Podcast
  • 👉 Sign-up
  • 🌎 Languages
    • 🇫🇷 French
    • 🇩🇪 German
    • 🇮🇹 Italian
    • 🇪🇸 Spain
  • 📰 Columns
  • About us

Marriott is not just selling rooms anymore

  • Automatic
  • 5 June 2024
  • 1 minute read
Total
0
Shares
0
0
0

This article was written by Hospitality Today. Click here to read the original article

The company wants to use AI to reinvent itself as a travel retailer, allowing customers to create experiences similar to what they do today when booking an airline ticket

Jun 5, 2024

Marriott’s goal to personalize its offerings comes as companies across industries race to harness artificial intelligence. Like its peers, Marriott faces the challenge of replacing outdated technology across thousands of hotels, a transformation that comes with significant costs.

Key takeaways

  • Scaling was the biggest challenge, encompassing everything from security and privacy to infrastructure. “These large voice models are extremely expensive,” Pinto said. “It’s been difficult for us to scale and make a viable business case;”
  • Marriott is also moving to Amadeus IT and introducing “attribute-based booking,” which allows customers to personalize their stay by choosing features such as high floors or hot tubs;
  • Technology has become critical to the company, an integral part of its philosophy. But the concierge and the check-in desk are not going away.

Get the full story at Skift (by subscription only)

Please click here to access the full original article.

Total
0
Shares
Share 0
Tweet 0
Pin it 0
You should like too
View Post
  • Innovation

The Next Era of Hotel Technology: Agentic, MCP & Multi-Modal AI

  • Automatic
  • 27 June 2025
View Post
  • Innovation

The Next Era of Hotel Technology: Agentic, MCP & Multi-Modal AI

  • Automatic
  • 27 June 2025
View Post
  • Innovation

K9 desktop laser engraver

  • Automatic
  • 27 June 2025
View Post
  • Innovation

K9 desktop laser engraver

  • Automatic
  • 27 June 2025
View Post
  • Innovation

Lighthouse Launches Connect AI to Help Hotels Get Found—and Booked—by AI Travel Planners

  • Automatic
  • 26 June 2025
View Post
  • Innovation

Cloudbeds Study Reveals How Generative AI Makes Hotel Recommendations

  • Automatic
  • 26 June 2025
View Post
  • Innovation

How hotels should be thinking about their visibility on AI platforms

  • Automatic
  • 26 June 2025
View Post
  • Innovation

Lighthouse Announces Launch of Connect AI

  • LODGING Staff
  • 26 June 2025
Sponsored Posts
  • Influence Society Publishes Q2 Edition of Societies Quarterly for Visionary Hoteliers

    View Post
  • Case Study: Refinery Hotel Redefines Revenue Management with LodgIQ

    View Post
  • Day & Night: The Bold Rebranding Powering Shiji’s Presence in Global Hospitality Tech

    View Post
Last Posts
  • Hotel activity: Paris saves the day, but for how long?
    • 27 June 2025
  • Three Critical Clauses Hotel Owners Overlook in Their Management Agreements
    • 27 June 2025
  • Marketing That Moves: Why Storytelling is Hospitality’s Hidden Revenue Engine
    • 27 June 2025
  • The Next Era of Hotel Technology: Agentic, MCP & Multi-Modal AI
    • 27 June 2025
  • The Next Era of Hotel Technology: Agentic, MCP & Multi-Modal AI
    • 27 June 2025
Sponsors
  • Influence Society Publishes Q2 Edition of Societies Quarterly for Visionary Hoteliers
  • Case Study: Refinery Hotel Redefines Revenue Management with LodgIQ
  • Day & Night: The Bold Rebranding Powering Shiji’s Presence in Global Hospitality Tech
Contact informations

contact@10minutes.news

Advertise with us
Contact Marjolaine to learn more: marjolaine@wearepragmatik.com
Press release
pr@10minutes.news
10 Minutes News for Hoteliers 10 Minutes News for Hoteliers
  • Top News
  • Posts
  • 🎙️ Podcast
  • 👉 Sign-up
  • 🌎 Languages
  • 📰 Columns
  • About us
Discover the best of international hotel news. Categorized, and sign-up to the newsletter

Input your search keywords and press Enter.