Consumers feel better about their finances and are eager to book vacations, but many are waiting for late sales, new PwC research confirms
Jun 19, 2024
Nearly 70% will spend the same or more on vacations this year than they will in 2023, while only 18% plan to spend less on travel, according to the survey of 2,000 UK consumers.
Key takeaways
- A quarter of respondents said travel was their top priority. However, when asked to identify the biggest barriers to travel, the largest number – 32% – cited cost;
- Concern about household finances was the next biggest concern, cited by 22% of respondents. Airport delays also ranked third with 10% of consumers, with the same number worried about currency;
- Eleanor Scott, partner at Strategy&, part of the PwC network, said that while affordability was the top issue, disruption was a key factor. “People are worried about getting caught up, and there is a fear of traveling safely with things like wildfires and covid,” she said.
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