Travel technology provider HBX Group has announced its strategic partnership with B2B tailored holiday packaging specialist PerfectStay.
The two firms hope the move will create a new global leader in B2B2C package travel solutions.
HBX Group has been collaborating with PerfectStay since last year to offer packaging solutions for airlines, hotels, and banks in EMEA.
The group is now accelerating the global rollout of HBX Group & PerfectStay curated travel experiences to a wider selection of clients.
It is hoped that the partnership will also enhance customer loyalty programmes and consumer platforms, to boost revenue and improve user experience.
PerfectStay’s technology, combined with HBX Group’s global presence and local touch, will ensure the “best deals negotiated by destination experts”.
Some of the brands currently working with HBX Group and PerfectStay include Air France, Emirates, Transavia, and American Express.
Kenya Airways is the latest addition to this client portfolio, highlighting the growing influence and reach of both companies.
Nicolas Huss, CEO of HBX Group, said: “According to sector research, there is growing demand for both personalised and organised travel experiences, which is why HBX Group saw in PerfectStay the best partner possible.
“We are excited to bring to the global travel market – as well as to non-travel industry brands willing to step into travel – the turnkey ecommerce solutions we have been developing jointly with PerfectStay since 2023.
“This collaboration will allow us to leverage our combined technology and expertise to enhance the travel experiences for customers worldwide, while providing our partners with new avenues for growth and revenue,” he said
Raphael Zier, executive chairman of PerfectStay, added: “We are thrilled to embark on this strategic partnership with HBX Group, a leader in the global TravelTech space.
“Their solid infrastructure, talented team and industry acumen will provide our current and future clients with a distinctive solution that only our joint efforts can offer. This collaboration is set to redefine industry standards and bring unparallelled value to our customers.”
As part of the agreement, HBX Group is investing in PerfectStay through the TravelTech Lab venture client recently created to support startups and scaleups developing “innovative” technological solutions in the travel sector.
