10 Minutes News for Hoteliers 10 Minutes News for Hoteliers
  • Top News
  • Posts
    • CSR and Sustainability
    • Events
    • Hotel Openings
    • Hotel Operations
    • Human Resources
    • Innovation
    • Market Trends
    • Marketing
    • Mergers & Acquisitions
    • Regulatory and Legal Affairs
    • Revenue Management
  • 🎙️ Podcast
  • 👉 Sign-up
  • 🌎 Languages
    • 🇫🇷 French
    • 🇩🇪 German
    • 🇮🇹 Italian
    • 🇪🇸 Spain
  • 📰 Columns
  • About us
10 Minutes News for Hoteliers 10 Minutes News for Hoteliers
  • Top News
  • Posts
    • CSR and Sustainability
    • Events
    • Hotel Openings
    • Hotel Operations
    • Human Resources
    • Innovation
    • Market Trends
    • Marketing
    • Mergers & Acquisitions
    • Regulatory and Legal Affairs
    • Revenue Management
  • 🎙️ Podcast
  • 👉 Sign-up
  • 🌎 Languages
    • 🇫🇷 French
    • 🇩🇪 German
    • 🇮🇹 Italian
    • 🇪🇸 Spain
  • 📰 Columns
  • About us

Why AI will force change in travel marketing

  • Automatic
  • 11 July 2024
  • 1 minute read
Total
0
Shares
0
0
0

This article was written by Hospitality Today. Click here to read the original article

The search marketing landscape is about to change, and the impact will be particularly felt in the travel industry

Jul 11, 2024

Search engines used to require simple queries for good results, leading users to keep their searches simple. With AI integration, engines can now handle complex queries, prompting users to enter more complicated queries. This shift creates challenges in identifying effective search terms due to the increased complexity.

Key takeaways

  • In the past, travelers might search for “hotels in London” or “flights to New York” and expect simple results. Soon, searches will be more detailed, such as “best boutique hotels in London with a spa and pet-friendly” or “flights to New York with flexible booking and extra legroom”.
  • This shift marks a transition from static, keyword-based searches to dynamic, conversational interactions where users expect personalized results that take into account a range of preferences;
  • For travel companies, the new era of search challenges them to respond to diverse user requests. The solution is granular, structured data. By organizing data well, marketers can ensure that preferences and features are searchable and matched by AI technologies such as Google’s Search Generative Experience (SGE).

Get the full story at TTG (by subscription only)

Trending
Dusit adds ninth brand with upper-upscale concept

Please click here to access the full original article.

Total
0
Shares
Share 0
Tweet 0
Pin it 0
You should like too
View Post
  • Innovation

Stayntouch Announces Partnership With Lion Roars Hotels & Lodges

  • LODGING Staff
  • 26 August 2025
View Post
  • Innovation

The AI Revolution in Hotel Revenue Management: Why the Future Is Already Here

  • legarde
  • 26 August 2025
View Post
  • Innovation

How to run an RFP process to choose the right RMS | Guide | Duetto

  • Duetto Content Team
  • 26 August 2025
View Post
  • Innovation

LodgIQ Announce the Integration of its Revenue Management System with Host’s PMS, Offering a Flexible and Modern Solution to Hoteliers Worldwide

  • 10minhotel
  • 26 August 2025
View Post
  • Innovation

Hyatt has begun to let guests earn and burn loyalty points for travel experiences, such as cabana rentals or special chef's table meals. “Several Hyatt properties participating in Way’s platform… | Sean O'Neill

  • Sean ONeill
  • 26 August 2025
View Post
  • Innovation

Way Announces Integration With Hyatt

  • LODGING Staff
  • 25 August 2025
View Post
  • Innovation

More Than a Motto: Red Roof President Zack Gharib Delivers on ‘Genuine Relationships, Real Results’

  • Robin McLaughlin
  • 25 August 2025
View Post
  • Innovation

The Future of Discovery – AKQA

  • Automatic
  • 25 August 2025
Sponsored Posts
  • 2025 SOCIETIES Quaterly 3

    View Post
  • The Future of Revenue Management Is Strategic Leadership – LodgIQ

    View Post
  • Case Study: Refinery Hotel Redefines Revenue Management with LodgIQ

    View Post
Last Posts
  • Looking Beyond Data: A Reflection on the Bigger Picture
    • 27 August 2025
  • Scroll, Click, Book: Why the Guest Journey Starts Before They Search
    • 27 August 2025
  • Hyatt Taps Way to Unify Guest Experiences and World of Hyatt Loyalty Program
    • 26 August 2025
  • Bobby’s Burgers by Bobby Flay is expanding internationally for the first time
    • 26 August 2025
  • Hotels Risk Guest Trust by Using ChatGPT with Private Data, Warns Ireckonu
    • 26 August 2025
Sponsors
  • 2025 SOCIETIES Quaterly 3
  • The Future of Revenue Management Is Strategic Leadership – LodgIQ
  • Case Study: Refinery Hotel Redefines Revenue Management with LodgIQ
Contact informations

contact@10minutes.news

Advertise with us
Contact Marjolaine to learn more: marjolaine@wearepragmatik.com
Press release
pr@10minutes.news
10 Minutes News for Hoteliers 10 Minutes News for Hoteliers
  • Top News
  • Posts
  • 🎙️ Podcast
  • 👉 Sign-up
  • 🌎 Languages
  • 📰 Columns
  • About us
Discover the best of international hotel news. Categorized, and sign-up to the newsletter

Input your search keywords and press Enter.