Jason Kycek and his teams turned around the performance of Casa de Campo Resort & Villas, with revenue soaring by 86%. Today, he shares what wasn’t working and the changes they made to achieve this growth.
Regardless of whether you work in sales, marketing, revenue, or operations, there are lessons for everyone in hospitality in this episode. Listen here now: https://lnkd.in/gpJd5QbS
Some takeaways…
Set Ambitious Goals: Aim high with your objectives, and then create a strategic plan with clear pillars to achieve this goal.
Focus on Training and Culture Change: Emphasize the importance of consistent training and be prepared to challenge long-standing habits. Training should be continuous and adaptable, ensuring that once employees have learned new practices, they are regularly reinforced.
Analyze and Optimize Expenses: Review all third-party contracts and vendor relationships. Cut unnecessary expenses, especially those that do not contribute to guest experience or the bottom line.
Reevaluate Business Strategy: Assess your business focus and be willing to shift strategies if necessary. For example, if your property is more suited to group bookings rather than transient guests, adjust your sales and marketing efforts accordingly.
Invest in Key Areas: Identify areas that will enhance the guest experience and invest in them. This could be infrastructure, such as pools or beach clubs, or services like events and activities that attract guests.
Diversify Revenue Streams: Look for opportunities to create new revenue streams within your property. For Casa de Campo, this included activities like golf, equestrian events, and hosting special events like concerts and festivals.
Leverage Unique Selling Points: Identify what makes your property unique and market these features. Whether it’s a famous golf course or a unique cultural aspect, use it to attract new guests.
Monitor Financial Performance: Keep a close eye on key financial metrics, such as top-line revenue and profitability of your departments. Use these numbers to track progress and make informed decisions.
Continual Improvement: Always look for ways to improve and innovate. Whether through guest services, operational efficiency, or new offerings, strive for excellence and never settle for the status quo.
Celebrate Progress: Use significant anniversaries or achievements as a marketing tool and a way to engage guests. These celebrations can create buzz and attract media attention.
Persistence Pays Off: Be prepared for a long-term commitment when turning around a business. Change may take time, and persistence is key to seeing through the implementation of new strategies.
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