Wowcher, a leading marketplace to buy and share the best things to do in your city, has partnered with SiteMinder, the name behind the only software platform that unlocks the full revenue potential of hotels, to offer more high-value deals to travellers and drive incremental bookings for hotels.
The partnership marks Wowcher’s first integration with a hotel distribution platform, and forms part of Wowcher’s broader initiative to increase booking value for its hotel partners. Through the integration, UK and Irish hotel users of SiteMinder’s distribution and revenue platform can seamlessly tap into Wowcher’s 20-million-plus subscriber base. Importantly, SiteMinder’s platform ensures properties leveraging the Wowcher website can now market and sell a broader range of rooms simultaneously.
“We’re thrilled to partner with SiteMinder as we present our customers with more exclusive hotel deals than ever before,” says Jamie Lavers, UK Travel Manager at Wowcher. “With the rising cost of living, the demand for deals on short stays year-round has never been more apparent. This partnership, with the trusted SiteMinder brand, ensures that we continue to meet that demand by offering exceptional value via the dynamic hotels that use SiteMinder’s platform.”
Adds Lavers, “Recognising the benefits of efficient distribution and inventory management, it made sense to integrate with SiteMinder’s platform, which is widely adopted by many of our hotel partners. Through this integration, hotels can now supply travellers with higher room categories, publish their rooms for longer periods and manage their inventory with greater flexibility. Moreover, this integration allows hotels to connect to untapped segments, as our data shows that up to 80% of our customers are first-time guests at the hotels we feature.”
James Bishop, Vice President for Ecosystem and Strategic Partnerships at SiteMinder, says, “Our collaboration with Wowcher comes at a time when SiteMinder’s Changing Traveller Report 2023 has shown that nearly 50% of travellers from the United Kingdom are now opting for package deals, cheaper rooms and shorter stays in response to increasing prices. In this ever-changing landscape, we are eager to support Wowcher by connecting our hotels with travellers looking to make the most of their accommodation experiences, whether it’s a seaside vacation, a quick city getaway or a spa retreat.
“We are pleased to have this integration as a way for hotels to drive more incremental value. In today’s dynamic environment, it’s vital for hotels to offer a great experience for their guests, regardless of economic conditions. Connecting with Wowcher enables SiteMinder’s UK and Irish properties to unlock additional revenue streams by opening their doors to travellers who are hungry for special deals.”
