While demand for travel isn’t at the peak it achieved in 2023, the industry is still bullish on the future
Jul 31, 2024
From “new normal” to “unprecedented times,” the pandemic inspired many a catchphrase. Now, four years later, a new word is taking hold in the travel landscape as travel sales trends begin to resemble something closer to pre-Covid era: normalization.
Key Takeaways
- A survey by Raleigh, N.C.-based host agency Travel Experts (No. 27 on Travel Weekly’s Power List) found that 16.8 percent of advisors said sales in the first half of 2024 were lower than the same period in 2023;
- While growth may slow due to myriad factors ranging from the election to inflation to geopolitical events, demand is expected to remain strong as suppliers invest heavily in new products such as hotels, resorts, ships and new itineraries;
- One area that appears to be largely unaffected is luxury travel sales.
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