10 Minutes News for Hoteliers 10 Minutes News for Hoteliers
  • Top News
  • Posts
    • CSR and Sustainability
    • Events
    • Hotel Openings
    • Hotel Operations
    • Human Resources
    • Innovation
    • Market Trends
    • Marketing
    • Mergers & Acquisitions
    • Regulatory and Legal Affairs
    • Revenue Management
  • 🎙️ Podcast
  • 👉 Sign-up
  • 🌎 Languages
    • 🇫🇷 French
    • 🇩🇪 German
    • 🇮🇹 Italian
    • 🇪🇸 Spain
  • 📰 Columns
  • About us
10 Minutes News for Hoteliers 10 Minutes News for Hoteliers
  • Top News
  • Posts
    • CSR and Sustainability
    • Events
    • Hotel Openings
    • Hotel Operations
    • Human Resources
    • Innovation
    • Market Trends
    • Marketing
    • Mergers & Acquisitions
    • Regulatory and Legal Affairs
    • Revenue Management
  • 🎙️ Podcast
  • 👉 Sign-up
  • 🌎 Languages
    • 🇫🇷 French
    • 🇩🇪 German
    • 🇮🇹 Italian
    • 🇪🇸 Spain
  • 📰 Columns
  • About us

Difficult To Compare

  • Automatic
  • 5 August 2024
  • 2 minute read
Total
0
Shares
0
0
0

This article was written by a Hotel Marketing Flipboard. Click here to read the original article

The pendulum has swung so far in the DTC camp, one could argue it really stands for “Difficult to Compare.” Consumers want choice; they need it to feel confident in their decisions. But — and this is important — they don’t want to waste their time and attention trying to understand the value of hundreds of options. That’s why they use retailers like Amazon and Alibaba that offer comparison charts, recommendation engines, and granular filtering. Imagine you went to the grocery store, and there were 500 types of mac-and-cheese products on the shelves — all different sizes, prices, and flavors. Talk about analysis paralysis.

The travel industry is the latest to adopt this DTC drive. And with good intentions: airlines want to own the end-to-end customer journey so they can use that data to refine their product offering and drive revenue. As the leaders in modern retailing, we are all leaned in on the industry’s digital transformation, and we are also aggressively innovating NDC solutions in a way that best supports all of our customers on the supply and demand sides (more on that later). However, for the industry’s digital transformation to be successful, we believe this drive cannot be at the cost of putting consumers first, or in our case, the traveler. Our role as a marketplace technology is to present our customers and their customers with confidence in the choices presented.

limehome continues its expansion in Spain and enters the province of Cadiz
Trending
limehome continues its expansion in Spain and enters the province of Cadiz

It is unrealistic to assume travelers will abide by a tax on their time and attention by trying to compare multiple versions of “premium economy,” infinite pairings of timings and price, and over 10,000 branded products from the world’s top 250 airlines. That’s not an exaggeration. In fact, our industry has gone from offering 500 products in 2010 to 10,000 in 2024, according to Travelport estimates. And as a result, today, travelers are visiting up to 277 webpages before booking a trip, compared to just 38 websites in 2013. We believe there is a better, easier, and more profitable way to manage and present multi-source content. After all, Jeff Bezos is somewhere on a yacht right now because he made it easy for consumers to compare apples to oranges in an apples-to-apples way.

Please click here to access the full original article.

Total
0
Shares
Share 0
Tweet 0
Pin it 0
You should like too
View Post
  • Innovation

𝐘𝐨𝐮 𝐜𝐚𝐧'𝐭 𝐬𝐡𝐨𝐰 𝐮𝐩 𝐭𝐨 𝐚 𝐫𝐚𝐜𝐞 𝐰𝐢𝐭𝐡 𝐣𝐮𝐬𝐭 𝐨𝐧𝐞 𝐬𝐡𝐨𝐞. Boutique hotels keep asking about AIO, GEO optimization, and preparing for AI search. But here's what I see when I… | Eduard Ruppel 爱德华 | 21 comments

  • Eduard Ruppel
  • 28 August 2025
View Post
  • Innovation

Onsai Secures Over €1 Million in Growth Capital to Deploy Autonomous AI in the Hotel Industry

  • 10minhotel
  • 28 August 2025
View Post
  • Innovation

Bad actors: How to protect your hotel against cyber threats

  • Guest Contributor
  • 28 August 2025
View Post
  • Innovation

AI agents and direct bookings: A hotelier's dream? | Arlen Ritchie posted on the topic | LinkedIn

  • Arlen Ritchie
  • 27 August 2025
View Post
  • Innovation

Beyond Reactive Measures: Leveraging Data and Technology for Predictive Pest Management

  • Eric Braun
  • 27 August 2025
View Post
  • Innovation

Why CDPs are the Backbone of Hospitality AI

  • TrustYou Editorial Team
  • 27 August 2025
View Post
  • Innovation

Benetti presents its new collection AKUBEN, the perfect combination between vertical garden and acoustic

  • Jade
  • 27 August 2025
View Post
  • Innovation

Why A Hospitality AI-Powered CXP is the Next Step for Guest Satisfaction

  • TrustYou Editorial Team
  • 27 August 2025
Sponsored Posts
  • 2025 SOCIETIES Quaterly 3

    View Post
  • The Future of Revenue Management Is Strategic Leadership – LodgIQ

    View Post
  • Case Study: Refinery Hotel Redefines Revenue Management with LodgIQ

    View Post
Last Posts
  • 𝐘𝐨𝐮 𝐜𝐚𝐧'𝐭 𝐬𝐡𝐨𝐰 𝐮𝐩 𝐭𝐨 𝐚 𝐫𝐚𝐜𝐞 𝐰𝐢𝐭𝐡 𝐣𝐮𝐬𝐭 𝐨𝐧𝐞 𝐬𝐡𝐨𝐞. Boutique hotels keep asking about AIO, GEO optimization, and preparing for AI search. But here's what I see when I… | Eduard Ruppel 爱德华 | 21 comments
    • 28 August 2025
  • Onsai Secures Over €1 Million in Growth Capital to Deploy Autonomous AI in the Hotel Industry
    • 28 August 2025
  • RateGain and Profitroom Announce Strategic Partnership to Strengthen Distribution Capabilities for hotels in Middle East and Africa
    • 28 August 2025
  • Bad actors: How to protect your hotel against cyber threats
    • 28 August 2025
  • Wilmington coffee bar Bespoke transforms into all-day aperitivo bar
    • 27 August 2025
Sponsors
  • 2025 SOCIETIES Quaterly 3
  • The Future of Revenue Management Is Strategic Leadership – LodgIQ
  • Case Study: Refinery Hotel Redefines Revenue Management with LodgIQ
Contact informations

contact@10minutes.news

Advertise with us
Contact Marjolaine to learn more: marjolaine@wearepragmatik.com
Press release
pr@10minutes.news
10 Minutes News for Hoteliers 10 Minutes News for Hoteliers
  • Top News
  • Posts
  • 🎙️ Podcast
  • 👉 Sign-up
  • 🌎 Languages
  • 📰 Columns
  • About us
Discover the best of international hotel news. Categorized, and sign-up to the newsletter

Input your search keywords and press Enter.