Partnership to accelerate digital transformation
Morocco’s national airline Royal Air Maroc (RAM) has announced that it is partnering with Amadeus to accelerate its digital transformation strategy.
The carrier will deploy Amadeus Reference Experience to modernise travellers’ digital experience and boost online conversion, enhance customer satisfaction, and drive loyalty.
According to the airline, passengers will benefit from a smoother digital experience and easier, quicker check-ins and additional information about their chosen journey.
At the same time, travellers will be able to request and buy extra services with a few simple steps.
The airline will also be able to offer a new, frictionless mobile experience to its passengers thanks to a new app, letting traveller’s self-service end-to-end flight bookings and check-in.
It will also allow them to find alternative flights, through the app, in case of disruption.
CEO of Royal Air Maroc, Hamid Addou, said: “Royal Air Maroc is currently undergoing a strategic overhaul, with plans to establish the carrier as a global connector, serving all customer segments across five continents, by 2037.
“Technology will play a key role in our evolution, and we are confident our partners at Amadeus are best placed to support us in our digital transformation, tailored to our specific need.”
Royal Air Maroc’s flight network includes more than 80 airports around the world with a fleet of more than 50 aircrafts.
Last year, the carrier embarked on an overhaul of its operations, hoping to quadruple its current fleet and welcome 32 million passengers annually by 2037.
