10 Minutes News for Hoteliers 10 Minutes News for Hoteliers
  • Top News
  • Posts
    • CSR and Sustainability
    • Events
    • Hotel Openings
    • Hotel Operations
    • Human Resources
    • Innovation
    • Market Trends
    • Marketing
    • Mergers & Acquisitions
    • Regulatory and Legal Affairs
    • Revenue Management
  • 🎙️ Podcast
  • 👉 Sign-up
  • 🌎 Languages
    • 🇫🇷 French
    • 🇩🇪 German
    • 🇮🇹 Italian
    • 🇪🇸 Spain
  • 📰 Columns
  • About us
10 Minutes News for Hoteliers 10 Minutes News for Hoteliers
  • Top News
  • Posts
    • CSR and Sustainability
    • Events
    • Hotel Openings
    • Hotel Operations
    • Human Resources
    • Innovation
    • Market Trends
    • Marketing
    • Mergers & Acquisitions
    • Regulatory and Legal Affairs
    • Revenue Management
  • 🎙️ Podcast
  • 👉 Sign-up
  • 🌎 Languages
    • 🇫🇷 French
    • 🇩🇪 German
    • 🇮🇹 Italian
    • 🇪🇸 Spain
  • 📰 Columns
  • About us

How Penta Hotels Tripled Their Survey Answers Using Form Builder

  • Paige Lopez
  • 21 August 2024
  • 2 minute read
Total
0
Shares
0
0
0

This article was written by The Hotels Network. Click here to read the original article

In the highly competitive hospitality landscape, prioritizing guest satisfaction is crucial. Penta Hotels, a contemporary brand with locations in Europe and Asia, has placed guest experience at the heart of its mission. The brand decided to leverage THN’s tools to better understand their guests’ preferences and create the most appealing packages. The strategy aims to determine the most effective booking incentives to encourage website visitors to complete a direct reservation.

Recognizing the importance of guest input, they utilized THN’s Form Builder, a tool that allowed them to create a customized survey to display on their corporate website and individual hotel landing pages. The survey incentivized participants by offering a €5 discount on future bookings, applied directly to the shopping cart upon completion of the survey.

image

Penta Hotels’ Layer using Form Builder

How does Form Builder work? 

Forms provide a straightforward yet powerful method to elevate the user experience on your website, build connections with your intended audience, and expand communication avenues with potential guests. The data captured can also be easily integrated with your CRM, streamlining processes significantly. Additionally, each field can be tailored, enabling personalized messaging and information collection adapted specifically for your target audience. 

The results 

By leveraging this strategy, Penta Hotels successfully received 608 form submissions from online visitors in just two weeks, tripling the response rate compared to their email-based approach. This achievement not only surpassed their previous efforts but also highlighted the effectiveness of incorporating Form Builder into direct channel strategies to boost engagement with online visitors. 

Trending
This AI tool can plan your next vacation

image

Collecting information from potential guests is crucial for hoteliers aiming to build connections and boost future conversion rates and direct revenue. Penta Hotels’ initiative demonstrated the effectiveness of engaging with visitors while they are actively exploring the website. This approach provided valuable insights into guest preferences and optimized their direct booking incentives.

Ready to unlock the potential of Form Builder on your hotel’s direct channel? Download the complete case study now! 

Please click here to access the full original article.

Total
0
Shares
Share 0
Tweet 0
Pin it 0
You should like too
View Post
  • Innovation

Hotel101 Global Receives Approval To List On NASDAQ Under “HBNB”

  • Automatic
  • 28 June 2025
View Post
  • Innovation

Middleware software isn’t the sexiest tech, but it plays a pivotal role: bridging gaps between product services that allows hotels to run effectively.

  • David Eisen
  • 28 June 2025
View Post
  • Innovation

Why Hotels Must Rethink Their Search and Digital Strategy

  • Michael J. Goldrich
  • 27 June 2025
View Post
  • Innovation

Revenue Analytics Acquires Climber

  • LODGING Staff
  • 27 June 2025
View Post
  • Innovation

How overcoming supply challenges improves the guest experience

  • Guest Contributor
  • 27 June 2025
View Post
  • Innovation

Search is dying. | Adam H.

  • Adam H.
  • 27 June 2025
View Post
  • Innovation

Belonging & Generosity: Hospitality’s Edge in an AI-Driven World – Shamim Ehsani

  • Josiah Mackenzie
  • 27 June 2025
View Post
  • Innovation

K9 desktop laser engraver

  • Automatic
  • 27 June 2025
Sponsored Posts
  • Influence Society Publishes Q2 Edition of Societies Quarterly for Visionary Hoteliers

    View Post
  • Case Study: Refinery Hotel Redefines Revenue Management with LodgIQ

    View Post
  • Day & Night: The Bold Rebranding Powering Shiji’s Presence in Global Hospitality Tech

    View Post
Last Posts
  • Why Hospitality Legend Edward Mady Relies on His “Personal Board of Directors”
    • 28 June 2025
  • Hotel101 Global Receives Approval To List On NASDAQ Under “HBNB”
    • 28 June 2025
  • Middleware software isn’t the sexiest tech, but it plays a pivotal role: bridging gaps between product services that allows hotels to run effectively.
    • 28 June 2025
  • New on the Menu: The latest from José Andrés and a wagyu beef kebab
    • 27 June 2025
  • Why Hotels Must Rethink Their Search and Digital Strategy
    • 27 June 2025
Sponsors
  • Influence Society Publishes Q2 Edition of Societies Quarterly for Visionary Hoteliers
  • Case Study: Refinery Hotel Redefines Revenue Management with LodgIQ
  • Day & Night: The Bold Rebranding Powering Shiji’s Presence in Global Hospitality Tech
Contact informations

contact@10minutes.news

Advertise with us
Contact Marjolaine to learn more: marjolaine@wearepragmatik.com
Press release
pr@10minutes.news
10 Minutes News for Hoteliers 10 Minutes News for Hoteliers
  • Top News
  • Posts
  • 🎙️ Podcast
  • 👉 Sign-up
  • 🌎 Languages
  • 📰 Columns
  • About us
Discover the best of international hotel news. Categorized, and sign-up to the newsletter

Input your search keywords and press Enter.