TikTok overtakes YouTube in video marketing

This article was written by Hospitality Today. Click here to read the original article

A new study highlights TikTok’s rising prominence in the social media marketing landscape

Aug 22, 2024

Digiday+ research indicates that this year, TikTok has overtaken YouTube in video marketing usage among brands and retailers, with 67% posting on TikTok versus 60% posting on YouTube. Snapchat was the third most-popular channel with 13% of survey respondents posting there.

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