WeRoad, the
Adventure travel brand WeRoad has announced the launch of a new advertising campaign across the London Underground.
The campaign was created in collaboration with creative agency DUDE, known for its impactful and memorable advertising solutions.
It aims to address the growing challenge of forming friendships in adulthood and positions group travel as an exciting solution.
Starting this week, London commuters will encounter WeRoad’s eye-catching advertisements in every third tube car, totalling 1100 ad locations throughout the network.
It features a single creative design across all Tube Car Panels (TCPs), humorously illustrating the complexities of making friends as an adult and presenting WeRoad’s group travel experiences as a refreshing alternative.
The campaign coincides with WeRoad’s largest sale promotion of the year as well. Destinations include Almalfi, Maldives, Morocco and Kenya.
WeRoad’s new advertising stunt comes in response to recent research highlighting the difficulties many people face in forming new friendships, particularly after the age of 30.
The firm hopes to encourage Londoners to step out of their comfort zones and consider travel as a means to forge meaningful connections.
Fabio Bin, CMO of WeRoad, said: “We’re thrilled to bring our message to the heart of London’s daily commute.
“This campaign is about more than just promoting travel; it’s about addressing a real social need.
“By plastering our message across the Underground, we’re reminding thousands of Londoners daily that adventure and new friendships are just a trip away.”
Tomas Gianelli O’Ryan, creative director of DUDE, added: “We are very excited to take a new step in our efforts to get more people talking about the complexities, ups and downs, and difficulties of making new friends in your 30s.
“And what a better place than the Underground, where phone signal doesn’t reach, we get bored, and are left with lots of time to think”.
The London Underground campaign is part of a larger initiative that includes billboards in London and Manchester and a series of free community events in cities across the UK.
These “WeMeet” events, range from yoga sessions to drinks after work where people can make new friends, and taste WeRoad experience on a local scale as well as having the chance to connect with like-minded individuals.
As WeRoad continues to expand across Europe, this London-centric campaign underscores the company’s commitment to fostering real-life friendships through shared travel experiences.
