B2B travel technology company HBX Group has revealed the launch of its new Marketing Suite of solutions, which is a combination of marketing services designed to inspire, convert, and drive growth in the travel space.
With this launch, the group hopes to become the “primary retail media network” within the travel industry, serving as a point of reference for hotels, DMOs, airlines, mobility providers and any business seeking to engage with travellers and travel distributors.
Its new suite is composed of two main solutions: Travel Media Solutions and a Digital Marketing Agency.
Travel Media Solutions offers a suite of complete advertising products in an extensive network of hard-to-reach digital spaces, with the potential to reach over 50.000 travel agencies and 3.500 tour operators across 65 countries, as well as travellers from over 100 booking websites and strategic partners.
These advertising solutions include digital banners on B2B and B2C websites, social media marketing, bespoke newsletters, email sponsorships, and landing pages.
Digital Marketing Agency is focused on tailor-made strategies developed by expert travel marketers to accelerate business growth within the B2C audience. Services include B2C digital campaign management, marketing advisory, insights, creative services, brand management, and more.
The company also has access to advanced technologies to implement and refine marketing strategies.
This includes advanced analytics, advertising platforms, and digital tools that enable HBX Group to achieve measurable and impactful results for its clients.
