“F&B is a major focus in the luxury vacation rental space as there are many marketing opportunities, including private chefs, agritourism, and authentic local cuisine. Guests are often looking for an authentic local experience – so if you can provide local produce and food excursions, like beekeeping, cheese making, wine harvesting, and whisky tasking, they will appeal to many people.
For example, in Tuscany, guests can join many food excursions, like olive pressing, at so many amazing villas and farms. This agritourism allows guests to participate actively in the community and supports the local economy. Meanwhile, in Switzerland, guests can go mushroom hunting and berry picking or learn about local cheesemaking.
Another advantage for luxury vacation rentals is that these properties have kitchen and dining areas – meaning guests can enjoy many other culinary experiences, including private chefs. This offers another opportunity to show off local cuisine and create tailor-made menus for guests. The private kitchen facilities in vacation rentals also allow families and large groups to gather and enjoy the amenities, and perhaps cook the ingredients they have picked or bought during their holiday.”
