Peachtree Group is bringing a new dual-branded hotel in Dallas. The investment management firm has broken ground on a new 19-story hotel featuring Marriott brands AC Hotel and Moxy Hotel in uptown Dallas.
The development will bring 264 upscale rooms and a range of amenities to the McKinney Avenue corridor when it opens in summer 2026.
The AC Hotel component will offer 110 rooms, while the Moxy Hotel part will have 154 rooms. Positioned against the Dallas urban landscape, the dual-branded property will add upscale accommodation options in the neighborhood.
Hotels in the uptown are predominantly in the upper-upscale and luxury segments, leaving the submarket lacking in hotel options to cater to the needs of a considerable portion of uptown’s demand, said Greg Friedman, managing principal and CEO of Peachtree.
“Uptown represents one of the highest income and most desirable submarkets within the Dallas market. The dual-branded hotel will be situated in a premier location within the neighborhood, half a block from much of the area’s restaurants, bars and entertainment and easily accessible to numerous corporate demand drivers.”
The signature Moxy Bar and Restaurant will be located at the street level. One of the highlights of the hotel will be the custom-branded bar and lounge on the eighth floor that will have an amenity deck with an outdoor terrace, water features along with views of the city.
“The elevated amenity deck and custom-branded bar will create a unique destination within uptown Dallas, driving demand from both hotel guests and locals alike. This dual-branded property is designed to offer a dynamic experience that will stand out in the city’s competitive hospitality market,” Friedman said.
Other amenities at the hotel include a fitness center and a 261-stall onsite parking garage, which can accommodate hotel guests as well as visitors to McKinney Avenue’s nearby restaurants and nightlife venues.
Peachtree has been expanding its portfolio across the U.S. In September, the group added its sixth hotel this year with the purchase of the AC Hotel by Marriott in Park City, Utah. So far this year, Peachtree’s six additions have added 789 rooms to its portfolio. These include three Hilton and three Marriott properties.
Besides expanding its portfolio, Peachtree has also been diversifying its offerings and launched a restaurant management division earlier in the month. Looking to tap into the potential of the quick service market, the new vertical will focus on operating quick-service restaurants and has entered into a partnership with AdventHealth and opened a Starbucks location in the AdventHealth Orlando hospital.
Peachtree is also in talks with other coffee franchise offerings and is looking to expand into high profile or high demand markets with captive audiences. The group is aiming to establish a portfolio of high-quality quick service coffee locations in the U.S.
