Advertisement to air on ITV1 and ITVX in the Wales region
Wales’ largest independent travel agency, Travel House, has engaged with ITV to develop a GenAI advertising campaign to be aired.
A first for Travel House, the brand has booked the air-time to further grow the success of its 16 shops in South Wales.
The GenAI ads will be aired on ITV1 and ITVX in the ITV Wales region.
Travel House Marketing Executive Katie Davies said: “We are excited to see our TV advert on TV and are confident this innovative production approach will be a significant benefit and revenue driver for Travel House. We look forward to seeing the positive impact it brings to our business.”
Attaining the required high production value of the advert within budget was made possible by using GenAI, in a process that expanded ITV Commercial’s normal creative process to include licenced Generative AI image and video tools alongside ITV’s voice-over artists.
ITV Business Development Director Jason Spencer said: “Too often the cost of making an advert is a barrier for brands looking to expand their visibility on TV.
“By expanding our existing creative production services to include GenAI, we can make the power of TV advertising accessible to all.”
