Innovative technology taps into the subconscious to uncover true travel preferences in less than 60 seconds
Oct 14, 2024
IHG Hotels & Resorts’ aptly named ‘Mind Lobby’ is a futuristic, immersive experience that will debut on the forecourt of Sydney’s International Convention Centre during the week-long SXSW Sydney 2024. This activation is central to IHG’s official partnership with the event.
Key takeaways
- The IHG Hotels & Resorts Mind Lobby uses advanced eye-tracking technology to create a cinematic journey by analyzing users’ reactions to images and videos of compelling destinations around the world;
- In less than 60 seconds, it reveals users’ true travel preferences and identifies the type of vacation experience they really want – whether it’s a culinary indulgence, city escape, sun-drenched retreat, holistic haven or remote escape.
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