Hotel gift vouchers can be a great tool for driving consistent revenue, no matter the season. While they may peak during the holidays, many hotels are missing out on their potential for year-round sales. Whether through corporate gifting, special packages, or targeted marketing, there are numerous ways to keep voucher sales flowing throughout the year.
5 Effective Strategies to Drive Hotel Gift Voucher Sales All Year
1. Leverage Festive and Off-Peak Promotions
Gift vouchers don’t need to be limited to the holiday season. Extend their appeal to smaller, off-peak celebrations such as Valentine’s Day, Mother’s Day, or even localized events. Use targeted email marketing and social media ads to promote packages like “staycations” during off-season periods, emphasizing flexibility and convenience.
Why this works: It captures demand during less competitive periods, maintaining consistent sales year-round.
2. Bundle Vouchers with Experiences
Make your gift vouchers irresistible by bundling them with unique experiences. Offer guests a package that includes accommodations alongside dining, spa treatments, or adventure activities. Tailor these offers to specific audience segments, such as a wellness retreat or a romantic weekend for two.
Why this works: Bundling vouchers with experiences adds perceived value, which increases purchase intent among consumers.
3. Encourage Corporate Partnerships
Tap into corporate gifting by offering vouchers as employee rewards or client appreciation gifts. Partner with local businesses and corporations, promoting your vouchers as an ideal way to show appreciation. Whether it’s a weekend getaway or team-building activities, personalized packages for corporate clients can generate significant bulk purchases.
Why this works: It opens up a lucrative business-to-business (B2B) market, bringing in substantial sales from corporate customers.
4. Create Urgency with Limited-Time Offers
Regularly run limited-time offers to create urgency around purchasing gift vouchers. Offering flash sales or early-bird discounts around special occasions, like New Year’s or summer holidays, encourages guests to buy immediately. For example, The Langham London runs a limited-time promotion on spa and afternoon tea vouchers every December, which helps drive sales in the lead-up to Christmas and beyond.
Why this works: Scarcity and time-sensitive offers naturally motivate customers to make quick purchase decisions.
5. Maximize Online Visibility and Website Navigation
Make it easy for customers to find and buy gift vouchers by placing the voucher page prominently in your website’s main navigation. The Ritz-Carlton highlights their gift voucher sales page directly in their primary navigation bar, ensuring that visitors can easily access it from any page. Additionally, optimize your website for SEO by targeting keywords like “luxury hotel gift vouchers” and “romantic getaway vouchers,” which will help attract customers searching for gifting options.
Why this works: An easy-to-navigate website and high visibility increase voucher purchases. According to Google, 75% of consumers judge a business’s credibility based on its website’s design, and ease of navigation plays a critical role in conversion rates.
By implementing these strategies, hotels can ensure their gift voucher sales remain strong year-round. Whether through off-peak promotions, corporate partnerships, or optimizing online visibility, there’s significant untapped potential in selling hotel gift vouchers consistently.
Interested in boosting your hotel’s voucher system? Contact STAAH to find out how we can help you streamline the process and enhance sales.
