With the implementation of the European Accessibility Act (EAA) coming next summer, a collective of digital transformation specialists Sherwen Studios, are urging travel firms to urgently review their websites through a critical lens of digital accessibility.
The company believes that too much emphasis is routinely placed on website usability, often at the expense of accessibility.
This means that users affected by physical disabilities or neurodiversity are often left unable to enjoy the same dynamic experience as others.
To empower travel sector companies to get started on their accessibility journey, Sherwen Studios has published a free white paper packed with practical tips and tricks. Titled Rethinking Accessibility for an Inclusive Digital Experience, the resource delves into the intricacies of digital accessibility, outlining the business case for prioritising all users.
As more individuals are booking their travel arrangements online, with everything from ticket bookings to transport and accommodation, it’s essential that travel firms ensure that every user can access the same deals.
A known area for concern is the number of booking calendars that aren’t fully integrated with assistive technologies or supported by keyboard navigation. If a user with additional needs is unable to navigate through to their preferred dates, they may quickly log off and choose to book elsewhere.
Matt Sherwen, owner of Sherwen Studios said: “Digital accessibility isn’t just about ticking a compliance box. It’s about creating a truly inclusive online experience for everyone, regardless of ability.
“Too often, we see great looking websites that are considered easy to use but they are not fully integrated with assistive technologies. Or we might see a great brand identity that is difficult for those with visual difficulties to see.”
“It’s not good enough that people with disabilities or additional needs are not routinely considered through the initial development and design phases. That’s why we want to highlight the importance of prioritising digital accessibility, especially with the forthcoming implementation of the European Accessibility Act.”
The European Accessibility Act (EAA), which comes into effect in June 2025, mandates that a wide range of digital products and services, from websites and mobile apps to electronic documents, be accessible to all users with disabilities. This includes people with visual impairments, hearing loss, mobility limitations, and cognitive differences.
Although it is a European directive, it will be relevant to any business that is currently, or plans to, trade in the EU. Therefore, businesses should have already begun their preparations to ensure that their platforms adhere to the legislation.
The white paper highlights the numerous business benefits of embracing digital accessibility, including reaching a larger market, enhanced user experience, and improved brand reputation.
But digital accessibility isn’t just about physical limitations.
Sherwen added: “Many people with neurodiversity, such as dyslexia or ADHD, also benefit from accessible features.
“Using clear language, predictable layouts, and alternative input methods can make a world of difference for these users, as can changing your font style or font size. Some of the changes may be minor, but they can make a world of difference to those with additional needs.”
The report also covers a range of topics including WCAG compliance, cybersecurity and customer service.
