Feeling better about their finances, and placing a high priority on travel, Americans have big plans to be on the go this holiday season
Nov 13, 2024
On the surface, this year’s holiday travel season looks a lot like 2023. Our 2024 Deloitte holiday travel survey found that just under half of Americans plan to travel between Thanksgiving and mid-January, with 19% visiting friends and relatives only, and 30% planning to stay in paid lodging.
Key takeaways
- The average number of trips is set to climb, and more Americans are planning vacations of a week or longer (33% versus 25% in 2023). With more and longer trips, budgets are up as well;
- Nearly half (46%) of Americans say their finances improved over the past year, up from 31% in 2023;
- An elevated prioritization of travel also appears to be at play: Among Americans with increased budgets, four in 10 say it is because “Travel has become more important to me;”
- And as they look to spend more, travelers are increasingly leaning into the experience of travel. The share splurging on upgraded airfare or more luxurious lodging climbed significantly.
Get the full story at Deloitte Insights
