Professionals across multiple industries estimate their revenue potential could increase by 36% if all critical meetings were face-to-face
Nov 19, 2024
Accor’s latest research highlights the enduring importance of face-to-face interactions, demonstrating their ability to drive revenue and secure high-value business. Once a business standard, face-to-face meetings are now a competitive advantage in today’s dynamic marketplace.
Key takeaways
- Accor’s research shows that professionals estimate an average revenue increase of 36% from face-to-face meetings, underscoring their tangible business value and strategic importance to success;
- The research highlights a strong preference for face-to-face interactions across functions, with many professionals finding them more impactful and valuable than virtual meetings;
- Despite the rise of virtual alternatives, global professionals consistently prefer in-person engagement for critical business activities, citing its unparalleled role in building relationships and driving business success.
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