Why revenue management?
Revenue management is without doubt one of the most exciting areas in hospitality. It’s also one that’s advancing fast, with the smartest companies already weaving automation and AI decision-making into their everyday processes. There’s so much potential in this category that we didn’t just want to watch things develop from the outside looking in – we wanted to be an active part of the transformation.
For instance, revenue management, as it is now, is limited to rooms and beds. Why not aim to go further, and revenue manage every available space, from parking spots to meeting rooms, in order to maximize revenue and occupancy? Why not move from just revenue managing the assets of a hotel straight to revenue maximizing customer attributes and segments? The goal should be to revenue manage the entire guest and loyalty journey.
And think of the power all this data would have if it was integrated across the whole ecosystem, the insights it could provide to our customers and our partners. These are real things that can have a huge impact on the hotel industry and, significantly, can add to new benchmarks for how we yield our properties.
Why Atomize?
Atomize is a market leader in the world of revenue management. Their solution provides automated, real-time pricing recommendations for hoteliers and frees huge amount of time for revenue managers. On average, this boosts RevPAR by 15%.
This was a compelling reason to acquire Atomize in its own right, but where it gets really exciting is the number of synergies between our two companies. First, we have a great market fit. Many properties already use Mews and Atomize in tandem, so we know how impressed and happy hoteliers are with the technology.
They’re also one of the most dedicated and innovative teams in hospitality software. Our respective cultures and philosophies dovetail seamlessly, and I can’t wait to see the energy and inspiration that our new colleagues will bring to Mews.
I’ve known Alexander Edström, CEO of Atomize, and Leif Jägerbrand, Founder of Atomize, for several years now, and we’ve been on the same page since day one. I’ve already touched on why Mews was so keen to partner with Atomize, but I also wanted to present the other side of the picture, so I asked Alexander for his take on our new partnership.
“From the first conversation between me, Leif and Richard, we clearly shared the same vision: to digitalize, automate and increase efficiency across the hospitality industry, creating a healthier market and better guest experiences. This journey began in 2018 with Atomize’s first integration, and since then, Mews has continually impressed us – their technology, innovation, customer satisfaction, growth and the talent of their team. When the opportunity for an acquisition arose, we knew this partnership was the perfect fit, benefiting both our teams and customers alike.”
Why hoteliers should be excited
More revenue, less costs and admin, happier staff. That’s the big simplification of what Mews and Atomize can achieve together. And as we integrate over the coming months, hotel teams will unlock more and more efficiencies.
Here’s Alexander on what the acquisition means for their hoteliers.
“Atomize customers can look forward to faster product development, enhanced customer support and an even more powerful solution for optimizing prices and saving time. For those also using Mews, merging our products unlocks new, integrated features that wouldn’t be possible otherwise. Overall, this partnership means a stronger product and a more seamless experience, setting our customers up for greater success.”
The future of hospitality
I’m fond of having strident opinions on what the future of the industry looks like, but I find myself in complete agreement with Alexander’s vision.
“The future of hospitality is evolving through strategically consolidated software solutions that enhance efficiency, improve data utilization and ultimately boost guest satisfaction. At Atomize and Mews, we share a commitment to developing sophisticated, user-friendly systems that automate and streamline operations, enabling hoteliers to focus on elevating guest experiences and unlocking new revenue streams.
“We envision a future where our unified technology solutions are seamlessly integrated into the fabric of hospitality enterprises, assisting hoteliers in identifying new opportunities for monetization and optimizing not only revenue but also marketing efforts and overall operations. Together, we are redefining industry standards, advancing a vision of comprehensive profit optimization and empowering hotels to excel through innovation and operational excellence.”
I couldn’t have put it better myself. The only thing that’s important to add is that alongside this partnership, Mews remains an open platform at service to our customers. We believe in freedom and the best customer outcomes, and Mews Marketplace will continue to offer all our other revenue management partners and offer reliable, easy-to-set-up two-way integrations with no connection fees. This way, hoteliers can continue to create the tech ecosystem that works best for them.
Here’s to an incredibly exciting 2025 and beyond.
Our Mews Ventures team is always on the lookout for the next partnership. If you think your hospitality business would be a great fit, get in touch to start a confidential conversation.
