Revving Up Hospitality: Hilton, McLaren, and Creative Brand Collaborations – Oral Muir, Hilton

In this episode, Oral Muir, Vice President of Partnerships, Experiences, and Distribution at Hilton, shares insights into how Hilton leverages creative partnerships to enhance hospitality experiences and stay relevant to evolving traveler trends.

• How Hilton’s 20-year partnership with McLaren Racing delivers unique benefits for both brands and their customers.
• The importance of long-term partnerships and the value they bring to both parties.
• How Hilton approaches partnerships with brands outside the hospitality industry.
• The role of research and insights in driving creative and meaningful hospitality experiences.
• The significance of rest and high-quality stays for performance, particularly in the context of McLaren Racing.
• The growing trend of adventure-seeking among younger consumers and how Hilton is addressing this trend.
• The process of turning research insights into actionable strategies and partnerships.
• The potential role of AI in enhancing the use of data and insights in hospitality.

Also see: The Hilton 2025 Trends Report

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This episode is brought to you with support from Roomza, which helps hotels attract premium travelers seeking personalized experiences over discounts. Roomza is now accepting applications for its exclusive pilot program, which includes a free Hotel Personalization Starter Kit with Dyson and Theragun equipment. Learn more and apply at roomza.com/partner

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Music for this show is produced by Clay Bassford of Bespoke Sound: Music Identity Design for Hospitality Brands