How can hotels use digital tools and emerging trends to stay competitive and drive bookings?
Dec 4, 2024
Digital marketing is evolving at an extraordinary pace, leaving many hotels struggling to keep up. As the need for a strong direct booking strategy becomes more critical, catching up and building momentum can feel like an overwhelming challenge. So how can hotels leverage digital tools and embrace emerging trends to stay competitive and drive bookings?
Key takeaways
- With the rapid evolution of marketing, advancements in technology, and the integration of AI into everyday life, hotels must take a multi-faceted approach to marketing. This includes engaging guests at multiple touch points, while effectively targeting the right audience;
- The focus on driving direct business and increasing revenue now goes far beyond traditional blanket advertising and generic email campaigns. A simple website is no longer enough;
- On average, hotels currently rely on around 20 digital tools within their tech stack – a number that is expected to grow as technology continues to advance.
Get the full story at Hospitality.Net
