Booking Holdings’ focus in the AI era likely won’t be on its business-to-business services, which lag behind Expedia
Dec 5, 2024
Booking Holdings has laid off approximately 60 employees from its business-to-business unit, Rocket Travel by Agoda, as part of a strategic realignment of its global priorities.
Key takeaways
- The layoffs are aimed at streamlining Rocket Travel’s operations. Some roles will be moved closer to a technology hub in the APAC region, according to a company spokesperson. However, Booking’s broader business-to-business strategy remains unchanged;
- The layoffs are the first since Booking Holdings announced last month that it would implement organizational changes that could include job cuts;
- Rocket Travel by Agoda, which works with more than 300 partners including American Airlines, Emirates and Sonesta, specializes in building branded websites, offering hotel inventory and providing white-label and affiliate solutions.
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