Bikky, a customer data platform built exclusively for multi-unit restaurants, announced a partnership with Haven Hot Chicken, a Nashville-style Hot Chicken concept.
Founded in 2020 by four local restauranteurs, the brand opened their ninth location this summer, celebrated their status as one of the fastest growing businesses in the state and country, and had their flagship chicken sandwich named “Best Bite in Town” by the Food Network.
With major growth plans from day one and a strong focus on unit economics, Haven knew they wanted to work with enterprise-grade tech as they scaled. Agility, useability, and responsive support were at the top of their list, and Bikky checked all the boxes.
Since working with Bikky, Haven has unlocked the ability to track and analyze the behavior of their guests across all locations, and deeply understand who their guests are. Bikky’s partnership empowers the team to make data-backed decisions and target people who their brand will resonate with.
“Before Bikky, we were in the dark about our guests but pretending we had night vision goggles. We were doing our best with what we had, but there was so much we didn’t know,” says Jason Sobocinski, President and Co-Founder. “The data that Bikky provides gives us a clearer picture of our guests, giving us answers to questions from our menu to marketing, and helping us better evaluate real estate as we open new locations.”
The team recently leveraged Bikky to evaluate a lower-selling menu item and whether it should remain on their menu. Analysis revealed that while their caesar salad wasn’t a critical sales driver, it played a strategic role in driving frequency, offering guests a healthier way to engage with the brand. With Bikky, Haven was able to examine the long-term impact of a menu item and make a confident decision about their menu mix.
“Without the insight that Bikky provides us with, we would have read the data very differently and eliminated the menu item,” added Sobocinski. “That single insight solidified Bikky’s value for the whole team.”
Haven is also taking advantage of Bikky’s robust data to develop a strong sense of their guest-base and make more precise decisions across the business. After opening a new location near an existing store, they were able to analyze how guests split between the two locations, allowing them to pinpoint where their marketing efforts and community engagement would have the most impact. “Knowing exactly where we need to build awareness is game changing,” says Sobocinski. “Before Bikky we were just raining out brand awareness. Now we’re like a heat seeking missile that can maximize ROI.”
This refined understanding of guest demographics will be instrumental in site selection for future locations, a critical part of Haven’s plans for 2025. With inflation easing and interest rates going down, existing and potential restauranteurs are cautiously optimistic. Operators may be more willing to expand or invest in new concepts, making the battle for real estate more calculated than in past years. Armed with detailed information about their guest base, core demographics, high frequency guests, and more, Haven feels more prepared than ever to meet their ambitious goals.
“We’re not data scientists, so having a partner that listens, provides solutions, and helps you as you’re having challenges, means we can use the platform to its full potential,” added Sobocinski.
“It’s an honor to partner with Haven Hot Chicken, one of America’s hottest fast casual brands,” says Bikky co-founder and CEO Abhinav Kapur. “They’ve got an ambitious store growth plan to more than double their store count next year and bring their hit concept to new guests in new markets. We’re proud to be the data partner that’s going to help them measure the success of these expansion efforts.”
The fastest-growing, most innovative restaurants look to Bikky for unprecedented insight into how their decisions directly impact consumer behavior and top-line sales. Haven Hot Chicken is the latest brand to adopt Bikky’s groundbreaking guest data and analytics platform alongside Dave’s Hot Chicken, Robeks, Eggs Up Grill, Bojangles, and others.
To learn more about Bikky, visit https://www.bikky.com.
